NewManufacturing Manager - Retail Display and Commerical Signage JobotManufacturing Manager - Retail Display and Commerical SignageCypress, CA$95,000–$130,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. Lead a high-performing fabrication department building custom branded environments, dimensional graphics, retail displays, trade show exhibits, and specialty projects from concept through completion.
NewRetail Help Desk Technician Vaco LLCRetail Help Desk TechnicianLos Angeles, CA$25–$35Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure.
NewRetail Planning Manager Vaco LLCRetail Planning ManagerLos Angeles, CA$130,000–$140,000Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. You will partner directly with an experienced, hands-on planning manager, work alongside a passionate and collaborative team, and have a front row seat to what it looks like when a brand goes from momentum to scale.
NewTax Support Associate – Retail IntuitTax Support Associate – RetailLos Angeles, CA$22–$28.50 / hourEntrepreneurial and self-driven with a business ownership mindset to grow your customer portfolio for example, through targeted outreach activities such as networking and canvassing, or themed marketing and customer learning events externally or in the store, including tax preparation software and CRM/sales tools. Passionate about your local community and excited to work with Intuit to engage with and build Intuit’s presence in your local community (e.g., speaking at events, building a local and online social presence, creating content such as tax tips and educational videos).
NewSeasonal Tax Associate – Retail IntuitSeasonal Tax Associate – RetailLos Angeles, CA$22–$28.50 / hourEntrepreneurial and self-driven with a business ownership mindset to grow your customer portfolio for example, through targeted outreach activities such as networking and canvassing, or themed marketing and customer learning events externally or in the store, including tax preparation software and CRM/sales tools. Passionate about your local community and excited to work with Intuit to engage with and build Intuit’s presence in your local community (e.g., speaking at events, building a local and online social presence, creating content such as tax tips and educational videos).
NewTax Professional – Retail IntuitTax Professional – RetailLos Angeles, CA$22–$28.50 / hourEntrepreneurial and self-driven with a business ownership mindset to grow your customer portfolio for example, through targeted outreach activities such as networking and canvassing, or themed marketing and customer learning events externally or in the store, including tax preparation software and CRM/sales tools. Passionate about your local community and excited to work with Intuit to engage with and build Intuit’s presence in your local community (e.g., speaking at events, building a local and online social presence, creating content such as tax tips and educational videos).
NewSeasonal Tax Preparer - Retail IntuitSeasonal Tax Preparer - RetailLos Angeles, CA$22–$28.50 / hourEntrepreneurial and self-driven with a business ownership mindset to grow your customer portfolio for example, through targeted outreach activities such as networking and canvassing, or themed marketing and customer learning events externally or in the store, including tax preparation software and CRM/sales tools. Passionate about your local community and excited to work with Intuit to engage with and build Intuit’s presence in your local community (e.g., speaking at events, building a local and online social presence, creating content such as tax tips and educational videos).
Retail Broker Manager Swisher International, Inc.Retail Broker ManagerLos Angeles, CAPrimary Purpose: The Retail Broker Manager supports the execution of Swisher’s sales, merchandising, and marketing initiatives through effective management of regional broker partners. This role ensures consistent field execution across assigned territories by aligning broker activities with company objectives, optimizing performance, and driving sales growth within retail outlets.
NewRetail Tax Expert IntuitRetail Tax ExpertLos Angeles, CA$32.50–$36 / hourPassionate about your local community and excited to work with Intuit to engage with and build Intuit’s presence in your local community (e.g., speaking at events, building a local and online social presence, creating content such as tax tips and educational videos). As a Tax Expert – Retail On-Site, you will focus on bringing in new customers and serving as their trusted advisor, empowering customers to achieve positive financial outcomes while supporting Intuit’s mission of “Powering Prosperity Around the World.”.
NewExperienced Tax Professional - Retail IntuitExperienced Tax Professional - RetailLos Angeles, CA$32.50–$36 / hourPassionate about your local community and excited to work with Intuit to engage with and build Intuit’s presence in your local community (e.g., speaking at events, building a local and online social presence, creating content such as tax tips and educational videos). As a Tax Expert – Retail On-Site, you will focus on bringing in new customers and serving as their trusted advisor, empowering customers to achieve positive financial outcomes while supporting Intuit’s mission of “Powering Prosperity Around the World.”.
NewTax Accountant – Retail Location IntuitTax Accountant – Retail LocationLos Angeles, CA$32.50–$36 / hourPassionate about your local community and excited to work with Intuit to engage with and build Intuit’s presence in your local community (e.g., speaking at events, building a local and online social presence, creating content such as tax tips and educational videos). As a Tax Expert – Retail On-Site, you will focus on bringing in new customers and serving as their trusted advisor, empowering customers to achieve positive financial outcomes while supporting Intuit’s mission of “Powering Prosperity Around the World.”.
NewSenior Tax Expert – Retail IntuitSenior Tax Expert – RetailSanta Ana, CA$32.50–$36 / hourPassionate about your local community and excited to work with Intuit to engage with and build Intuit’s presence in your local community (e.g., speaking at events, building a local and online social presence, creating content such as tax tips and educational videos). As a Tax Expert – Retail On-Site, you will focus on bringing in new customers and serving as their trusted advisor, empowering customers to achieve positive financial outcomes while supporting Intuit’s mission of “Powering Prosperity Around the World.”.
Retail Merchandiser The Retail Odyssey CompanyRetail MerchandiserHuntington Park, CA$17.28Joining Retail Odyssey, an Advantage Solutions company, means joining a network of 65,000 teammates serving 4,000+ brands and retail customers across 40+ countries. This includes building displays and end caps, resetting shelves with product rotation, and tracking inventory to ensure that stores and suppliers maximize sales opportunities.
Retail Representative The Retail Odyssey CompanyRetail RepresentativeHuntington Park, CA$17.28Joining Retail Odyssey, an Advantage Solutions company, means joining a network of 65,000 teammates serving 4,000+ brands and retail customers across 40+ countries. This includes building displays and end caps, resetting shelves with product rotation, and tracking inventory to ensure that stores and suppliers maximize sales opportunities.
NewRetail Merchandiser - Overnight The Retail Odyssey CompanyRetail Merchandiser - OvernightNewport Beach, CA$16.90Joining Retail Odyssey, an Advantage Solutions company, means joining a network of 65,000 teammates serving 4,000+ brands and retail customers across 40+ countries. This includes building displays and end caps, resetting shelves with product rotation, and tracking inventory to ensure that stores and suppliers maximize sales opportunities.
Retail Associate (PT) Goodwill Southern CaliforniaRetail Associate (PT)Sherman Oaks, CAAs a Retail Associate, you’ll play a vital role in creating a welcoming and organized shopping and donation experience that keeps our stores running efficiently and supports our community programs. Grow with a purpose — join Goodwill SoCal and help make every interaction an opportunity to uplift individuals, strengthen communities, and create brighter futures.
LAC Retail Associate (PT) Goodwill Southern CaliforniaLAC Retail Associate (PT)Pacoima, CAAs a Retail Associate, you’ll play a vital role in creating a welcoming and organized shopping and donation experience that keeps our stores running efficiently and supports our community programs. Grow with a purpose — join Goodwill SoCal and help make every interaction an opportunity to uplift individuals, strengthen communities, and create brighter futures.
Sales Representative / Retail Account Manager (RAM) IDT CorporationSales Representative / Retail Account Manager (RAM)Anaheim, CAOur flagship brand, Boss Revolution, includes Money Transfer, International Calling, and Mobile Top-Up services and supports IDTs mission of enabling people to keep in touch and share resources with family and friends worldwide. RAMs develop a weekly cycle to sell IDT Retail products into retail via a designated route established by his/her Regional Sales Manager.
Retail Customer Service Associate FedExRetail Customer Service AssociateWestlake Village, California$19.70–$23.17 / hourPart timeThe Store Consultant will operate and maintain a wide variety of equipment, move boxes and equipment, stock materials, manage the production queue and output, manage complex projects, manage retail supply, and complete assigned tasks based on priority. POSITION SUMMARY: The Store Consultant consistently delivers a positive customer experience to all customers, utilizing consultative skills to anticipate customer needs, suggest alternatives and provide solutions.
Retail Service and Operations Manager Goodwill Southern CaliforniaRetail Service and Operations ManagerSanta Monica, CAUnder the direction of the Site Manager, this role ensures seamless operations, outstanding customer and donor experiences, and strong team performance — all while advancing our mission of Transforming Lives Through the Power of Work. Goodwill Southern California is seeking a Retail Service & Operations Manager to help lead one of our retail stores, boutiques, or attended donation centers.
Retail General Manager Ill Goodwill Southern CaliforniaRetail General Manager IllSherman Oaks, CAIn this leadership role, you will guide a team, ensure strong customer and donor experiences, and drive performance across sales, production, and operational goals — all while supporting our mission of Transforming Lives Through the Power of Work. Goodwill is one of the leading non-profit brands in the world and one of the largest non-profits in Southern California.
NewRetail General Manager Goodwill Southern CaliforniaRetail General ManagerLos Angeles, CAIn this leadership role, you will guide a team, ensure strong customer and donor experiences, and drive performance across sales, production, and operational goals — all while supporting our mission of Transforming Lives Through the Power of Work. Goodwill is one of the leading non-profit brands in the world and one of the largest non-profits in Southern California.
Retail Sales Associate ShoeteriaRetail Sales AssociateNorwalk, California$15.50–$16 / hourPart timeWe sell boots, apparel, scrubs, and safety gear from top vendors in the industry including Carhartt, Wolverine, Timberland Pro, and more. We are dedicated to putting our customers first, and we believe blue collar workers are the backbone of our communities and our country.
GC Retail Sales Associate Store 114 NEW Guitar Center IncGC Retail Sales Associate Store 114 NEWFountain Valley, CA$16.90–$25.35 / hourresponse'': , ''status'': True, ''status_code'': 200, ''content'': ''nnnn n n n nnn n n nn n nn n n nn n nn nn n n nn n n n n nn n nn n n n n n nn nn nn GC Retail Sales Associate Store 114 in Fountain Valley, California, United Statesnn n n n n n n n n n n n nn n n n nn n n n n n n n n n n nnnnnnnnnnnnnnnnnn n n n n n n n n n n n n rnrnrnn n nn Skip to main contentn n. Customer Engagement: Greet customers like VIPs, understand their musical dreams, and recommend the perfect instruments and gear to make those dreams come true.
GC Retail Sales Associate Store 110 NEW Guitar Center IncGC Retail Sales Associate Store 110 NEWHollywood, CA$17.87–$26.81 / hourresponse'': , ''status'': True, ''status_code'': 200, ''content'': ''nnnn n n n nnn n n nn n nn n n nn n nn nn n n nn n n n n nn n nn n n n n n nn nn nn GC Retail Sales Associate Store 110 in Hollywood, California, United Statesnn n n n n n n n n n n n nn n n n nn n n n n n n n n n n nnnnnnnnnnnnnnnnnn n n n n n n n n n n n n rnrnrnn n nn Skip to main contentn n. Customer Engagement: Greet customers like VIPs, understand their musical dreams, and recommend the perfect instruments and gear to make those dreams come true.
GC Retail Sales Associate Store 109 NEW Guitar Center IncGC Retail Sales Associate Store 109 NEWOrange, CA$16.90–$25.35 / hourresponse'': , ''status'': True, ''status_code'': 200, ''content'': ''nnnn n n n nnn n n nn n nn n n nn n nn nn n n nn n n n n nn n nn n n n n n nn nn nn GC Retail Sales Associate Store 109 in Orange, California, United Statesnn n n n n n n n n n n n nn n n n nn n n n n n n n n n n nnnnnnnnnnnnnnnnnn n n n n n n n n n n n n rnrnrnn n nn Skip to main contentn n n n n n n n n n n n Menun n n n n Search Jobs n Saved Jobs n Life At GCC n Join Our Talent Network n n n n n n n nn n nn n n nn n n n n nnnn nnnn nn n n n Loading job n n nn n n n n n Back to Search Resultsn n n Previous Opportunityn Next Opportunityn n n nn n n n n n GC Retail Sales Associate Store 109 n n n n n n Job ID: 31984 nn Job Type: Part-time nn Location:n n nn n Orange,n n n CAn n nn Date Posted: Apr 24, 2026n n n n Share:n n share to e-mailn n n n n n n n n n n n n Apply Now n n n n n Save Jobn Savedn n n nn n Job Description n Join the Band: Retail Sales Rockstar Wanted! n nn n n n n Share:n n mailn n n n n n n n n n n n Apply Nown n n n n nn n n Similar Jobs n n n n n n n n nn n n n n n nnnn nn n n n n n Careers n n Search Jobs n Saved Jobs n Applicants Privacy Notice n n n n Category n nn n n n n n n n n n nn n n n n n n n n n n n n n n nn n n n n n n n n n n n n n n nn n n n n n n n n n n n n n n nn n n n n n n n n n n n n n n nn n n n n n n n n n n n n n n nn n n n n n n n n n n n n n n nn n n n n n n n n n n n n n n nn n n n n n n n n n n n nn n n n n n n n n n n n n n n n n nn AV Integration n n n n nn Contact Centers n n n n nn Corporate Office n n n n nn Distribution Centers n n n n nn Music Instructors n n n n nn Retail Services n n n n nn Retail Stores n n n n nn School Services (Music & Arts) n n n n nn Veterans n n n n n n n Know Your Rights n Pay Transparency n Notice of Employee Rights Under Federal Labor Laws n n n n n Connect With Us n linkedinn youtuben instagramn twittern facebookn n n n nn n n n Copyright Guitar Center, Inc.
Retail Sales Associate / Customer Service Elements MassageRetail Sales Associate / Customer ServiceSimi Valley CA, California$19–$21 / hourFranchise owners (or their designated hiring managers) are solely responsible for all employment and personnel decisions and matters regarding their independently owned and operated studios, including hiring, direction, training, supervision, discipline, discharge, compensation (e.g., wage practices and tax withholding and reporting requirements), and termination of employment. At Elements Massage Simi Valley, you’ll help people feel better every day while building valuable communication, customer service, and sales skills that will benefit you in any career.
Wireless Retail Sales Associate Your WirelessWireless Retail Sales AssociateLong Beach, CaliforniaThe ideal candidate will have experience in retail environments, understand how to do outbound activities to drive customers into our locations, be driven by goals and accomplishments, and be focused on delivering an exceptional customer experience to earn repeat business. As a Your Wireless, Verizon Wireless Retail Sales Associate, your role is to provide an amazing customer experience, by working directly with our customers, educating them on the Verizon Products and Services we offer, and then guiding them through the selection and buying process.
Retail Sales Associate Part Time Tailored Brands IncRetail Sales Associate Part TimeWoodland Hills, CA$18–$22.50 / hourOur Retail Sales Associates are responsible for all aspects of the customer experience within multiple businesses (retail, rental, custom, and omni-channel) within a store location including, but not limited to: Engage as a member of a high-performing team through trust, commitment, and a focus on results. Ability to stand and walk for the majority of work shift, frequently bend, squat and twist, lift up to 50 lbs., climb a ladder to reach merchandise and or supplies, and see and distinguish between fabric patterns and colors.
GC Retail Sales Associate Store 115 NEW Guitar Center IncGC Retail Sales Associate Store 115 NEWGlendora, CA$17.27–$25.91 / hourCustomer Engagement: Greet customers like VIPs, understand their musical dreams, and recommend the perfect instruments and gear to make those dreams come true. Product Knowledge: Be the product expert, keeping up with the latest trends and features to help customers make informed decisions.
GC Retail Sales Associate Store 135 NEW Guitar Center IncGC Retail Sales Associate Store 135 NEWMonterey Park, CA$17.27–$25.91 / hourCustomer Engagement: Greet customers like VIPs, understand their musical dreams, and recommend the perfect instruments and gear to make those dreams come true. Product Knowledge: Be the product expert, keeping up with the latest trends and features to help customers make informed decisions.
GC Retail Sales Associate Store 125 NEW Guitar Center IncGC Retail Sales Associate Store 125 NEWPasadena, CA$18.04–$27.06 / hourCustomer Engagement: Greet customers like VIPs, understand their musical dreams, and recommend the perfect instruments and gear to make those dreams come true. Product Knowledge: Be the product expert, keeping up with the latest trends and features to help customers make informed decisions.
NewGC Retail Sales Associate Store 118 NEW Guitar Center IncGC Retail Sales Associate Store 118 NEWLawndale, CA$18.47–$27.71 / hourYour Jam as a Retail Sales Associate: Customer Engagement: Greet customers like VIPs, understand their musical dreams, and recommend the perfect instruments and gear to make those dreams come true. What We Need: Friendly Vibes: Your smile is your signature, and you make every customer feel like they''ve just joined the coolest band in town.
Retail Sales Associate OC Sports & EntertainmentRetail Sales AssociateAnaheim, CaliforniaWe are firm believers that diversity and inclusion among our team members are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. Process various payment types and balance cash register/bank when opening and closing sales location.
GC Retail Sales Associate Store 107 Guitar CenterGC Retail Sales Associate Store 107City of Industry, CA$17.27–$25.91 / hourCustomer Engagement: Greet customers like VIPs, understand their musical dreams, and recommend the perfect instruments and gear to make those dreams come true. The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors.
GC Retail Sales Associate Store 109 Guitar CenterGC Retail Sales Associate Store 109Orange, CA$16.90–$25.35 / hourCustomer Engagement: Greet customers like VIPs, understand their musical dreams, and recommend the perfect instruments and gear to make those dreams come true. The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors.
GC Retail Sales Associate Store 135 Guitar CenterGC Retail Sales Associate Store 135Monterey Park, CA$17.27–$25.91 / hourCustomer Engagement: Greet customers like VIPs, understand their musical dreams, and recommend the perfect instruments and gear to make those dreams come true. The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors.
GC Retail Sales Associate Store 114 Guitar CenterGC Retail Sales Associate Store 114Fountain Valley, CA$16.90–$25.35 / hourCustomer Engagement: Greet customers like VIPs, understand their musical dreams, and recommend the perfect instruments and gear to make those dreams come true. The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors.
GC Retail Sales Associate Store 110 Guitar CenterGC Retail Sales Associate Store 110Hollywood, CA$18.47–$27.71 / hourCustomer Engagement: Greet customers like VIPs, understand their musical dreams, and recommend the perfect instruments and gear to make those dreams come true. The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors.
GC Retail Sales Associate Store 115 Guitar CenterGC Retail Sales Associate Store 115Glendora, CA$17.27–$25.91 / hourCustomer Engagement: Greet customers like VIPs, understand their musical dreams, and recommend the perfect instruments and gear to make those dreams come true. The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors.
GC Retail Sales Associate Store 118 Guitar CenterGC Retail Sales Associate Store 118Lawndale, CA$17.27–$25.91 / hourCustomer Engagement: Greet customers like VIPs, understand their musical dreams, and recommend the perfect instruments and gear to make those dreams come true. The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors.
GC Retail Sales Associate Store 125 Guitar CenterGC Retail Sales Associate Store 125Pasadena, CA$18.04–$27.06 / hourCustomer Engagement: Greet customers like VIPs, understand their musical dreams, and recommend the perfect instruments and gear to make those dreams come true. The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors.
Retail Sales Associate (PT) (Silverlake) New Balance, IncRetail Sales Associate (PT) (Silverlake)Los Angeles, CA$17.87–$19.65 / hourWe also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. occasionally; kneel or squat frequently; move boxes of product up to 50 lbs (with assistance if necessary); stand for extended periods of time; climb ladders occasionally; climb and descend stairs frequently (depending on location).
Retail Sales Associate (PT) New Balance, IncRetail Sales Associate (PT)Los Angeles, CA$18–$20 / hourWe also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. Through authentic customer engagement, strong product knowledge, and a passion for the New Balance brand, you will help customers find the right products while contributing to a welcoming and organized retail environment.
NewRetail Sales Associate Full Time PetSmartRetail Sales Associate Full TimeOrange, CAPrepares online orders for pick-up in store and ensures a smooth, positive, pick-up experience.* Responsible for the pet healthcare of store owned pets, which includes feeding, watering and cleaning all pet habitats (bird, reptile, small animal, cricket, and fish aquariums).* Administers store owned pet medications as directed by veterinarian* Promotes special events such as adoption weekends, Treats enrollment, charity events, etc.* Ensures a safe environment for our associates, pets, and pet parents.*
Retail Sales Associate, part-time Nestle SARetail Sales Associate, part-timeGlendale, CAOperations and Safety: You will take part in maintaining our elegant boutique environment, assisting with shipments, arranging eye-catching displays, keeping the coffee wall stocked and ensuring cleanliness. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience.
Retail Sales Associate tarte cosmeticsRetail Sales AssociatePasadena, CAAbout tarte: tarte is the pioneer of high-performance naturals and one of the fastest-growing cosmetic companies in the U.S. Founder & CEO Maureen Kelly created the brand with a mission to develop cruelty-free, easy-to-use, life-tested products packed with skin-loving ingredients that deliver real results for everyday women. Do you want to help further tarte’s mission of creating cruelty-free, eco-chic cosmetics formulated with vitamins, minerals, and without the “icky” ingredients like parabens, mineral oil, phthalates, and gluten?
Retail Sales Associate System OneRetail Sales Associate90710, CA$22 / hourSystem One, and its subsidiaries including Joulé and Mountain Ltd., are leaders in delivering outsourced services and workforce solutions across North America. We’re looking for energetic Retail Sales Associates who enjoy engaging with customers and being part of a fun, high-energy retail environment.
Retail Sales Associate, Key Holder Destination XL Group, Inc.Retail Sales Associate, Key HolderLawndale, CA$18.81–$20.38 / hourDXL Group, the largest specialty retailer of men's Big + Tall apparel, is looking for a Retail Sales Associate, Key Holder who is committed to building long term relationships with our guests by providing an experience that is unmatched by other retailers. We are looking for a self-driven and results-oriented Retail Sales Associate, Key Holder who is passionate about customer service and coaching team members to achieve their goals within a fast-paced environment.
**Seasonal** Retail Sales Associate - The Point YETI Coolers, LLC**Seasonal** Retail Sales Associate - The PointEl Segundo, CA$17–$17.81 / hourThis season, we're looking for passionate team members to help fuel the Summer with energy, enthusiasm, and exceptional service in our stores during the hottest (and coolest) time of year. A place where pursuit driven individuals can connect with the community, share their experiences and foster new relationships rooted in authenticity.