As a Brand Marketing Associate on this team, you'll operate at the intersection of brand, product marketing, and product strategy, helping to translate consumer insights into product requirements, shape go-to-market strategies, and ensure every launch delivers both customer value and brand consistency. You'll collaborate closely with Product Development, Sales, Creative, and Digital teams to define the "why," "what," and "how" behind each product - making sure it's built right, positioned clearly, and launched powerfully across every channel.