Train Inside Sales Account Managers to identify and engage prospective customers through Salesforce CRM, LinkedIn Sales Navigator, ZoomInfo, trade associations, digital marketing leads, referral programs, market research resources, and industry databases. 4. Performance Management, Revenue Growth, and Team Objectives: Monitor key performance indicators aligned with business unit strategic objectives, including revenue growth, retention performance, lead generation effectiveness, pipeline health, sales activity, conversion rates, CRM adoption, and team productivity.