HVAC Equipment and Parts Outside Marketing Sales Representative Arctic SupplyHVAC Equipment and Parts Outside Marketing Sales RepresentativeWesley Chapel, FL$15–$18 / hourFull timePart timeWe are seeking a dynamic and motivated individual to join our team as an Outside Salesperson for Air Conditioning equipment, parts, and supplies. The ideal candidate will be responsible for generating leads, building relationships with potential clients, and closing sales to meet targets.
Sales Representative Topperking, IncSales RepresentativeBrandon, FL$60,000–$75,000 / yearFull timeTopperking, where customers rely on you to up-fit trucks with top-quality and affordable products. #1 Truck Accessory dealership in Tampa Bay for over 40 years.
69105 Sales Representative South Miami Alfa Romeo69105 Sales RepresentativePinecrest, FLFull timeComplete quotes, return email/voicemail, other administrative functions to include running credit applications and processing transaction paperwork. Follow up with existing and potential customers to generate leads and close sales.
NewInside Sales Representative GEICOInside Sales RepresentativeKathleen, FLAs an Auto Inside Sales Representative, you’ll provide insurance quotes, advise customers on coverage options, convert quotes into new policies, and show the value that comes with being a GEICO policyholder. Product Knowledge: Stay informed about GEICO’s products and identify cross-selling opportunities to assist potential customers. .
NewMedical Device Sales - Paid Internship Medical Sales CollegeMedical Device Sales - Paid InternshipLakeland, FLProactively research and identify new opportunities via outbound efforts utilizing university relationships, word of mouth, LinkedIn, social media platforms, networking, direct referrals, etc. Shall not misrepresent the nature of the school, facility, programs, expected outcome of training, employment, salary expectations, etc. in any way, either directly or indirectly, implied or omitted.
NewBilingual (Spanish) Inside Sales Representative GEICOBilingual (Spanish) Inside Sales RepresentativeLakeland, FLComo Representante Bilingüe de Ventas de Seguros de Auto, usted proporcionará estimados de seguros, asesorará a los clientes sobre las opciones de cobertura, podra convertir las cotizaciones en nuevas pólizas y demostrará el valor e importancia ser titular de una póliza de GEICO. As a Bilingual (Spanish/English) Auto Inside Sales Representative, you’ll provide insurance quotes, advise customers on coverage options, convert quotes into new policies, and show the value that comes with being a GEICO policyholder.
NewInside Sales Rep United RentalsInside Sales RepTampa, FLAs an Inside Sales Rep, you will serve as a key customer contact and consultant at our branch, with responsibility for recommending solutions to the customer, quoting, selling and fulfilling orders for our equipment and services based on their needs. We're an award-winning company (recently named a Glassdoor Best Place to Work in 2026) that truly cares about our people - That's why we offer best-in-class benefits and perks that will support you and your family.
District Sales Manager - Spirit Spencer Gifts - Spirit HalloweenDistrict Sales Manager - SpiritSun City Center, FL$1,050–$1,075 / weekThe District Sales Manager is responsible for all aspects of the store operation (average 3 stores) including, sales, payroll recruiting, training, employee relations, expense control, shrink and all related functions. The physical demands of the job require in excess of 8 hours of standing, walking, climbing ladders, setting up fixtures, lifting and moving up to 50 pounds.
NewSales Representative GEICOSales RepresentativeZephyrhills, FL$56,000–$69,000Whether answering inquiries from potential customers or helping a current customer find peace of mind, you’ll combine your expertise with genuine care to deliver an exceptional experience. Product Knowledge: Stay informed about GEICO’s products and identify cross-selling opportunities to assist potential customers. .
NewReal Estate Sales Listing Agent EmpowerHome Team - FloridaReal Estate Sales Listing AgentLand O' Lakes, FL$125,000–$150,000 / yearOur reverse prospecting system brings in 1,000+ new seller leads every week, and our Inside Sales Team is booking actual appointments with sellers who are ready to make a move now. Right now, our team has an overflow of vetted seller appointments, and we’re looking for driven, licensed agents to join us and serve these clients at a high level.
NewRemote Sales Representative Reineke AgencyRemote Sales RepresentativeLake Wales, FLRemoteThis is a 1099 independent contractor opportunity that gives you the freedom to build your own business on your schedule, backed by a proven system, hands-on mentorship, and real growth potential. We are currently seeking a Remote Sales Representative who is coachable, motivated, and passionate about helping people make confident financial decisions.
NewFire Maintenance Agreement Sales Representative Johnson ControlsFire Maintenance Agreement Sales RepresentativeTampa, FL$50,000–$65,000 / yearThe primary function of this position is to promote and sell service agreements for commercial building systems products to include fire alarm, suppression, sprinkler, security, sound, communication and inspections. As a Service Sales Executive you will establish contact with prospect and qualify potential buyers of service contracts by scheduling sales calls, following up of leads and using outlined marketing strategies.
Sales Associate - Spencer's Spencer Gifts - Spirit HalloweenSales Associate - Spencer'sLake Wales, FL$14–$14.25 / hourPart timeThe Sales Associate will support the Store Management Team by generating sales, conducting housekeeping, merchandising, signing, pricing, POS operations and loss prevention in adherence to all Company policies and procedures. The physical demands of the job require climbing ladders, lifting up to 50 pounds and may require 8 hours of standing/walking.
Sales Associate - Spirit Spencer Gifts - Spirit HalloweenSales Associate - SpiritPlant City, FL$14–$14.25 / hourThe Sales Associate will support the Store Management Team by generating sales, sign waving, general housekeeping, merchandising, signing, pricing, POS operations and loss prevention. The physical demands of the job require climbing ladders, setting up fixtures, lifting/moving up to 50 pounds and may require 8 hours of standing/walking.
NewAssistant Manager NAM Consumables Disney ExperiencesAssistant Manager NAM ConsumablesCELEBRATION, FL$95,500–$128,000 / yearThe Assistant Manager, Licensing, Loyalty & Pets, plays a critical role in shaping and scaling this business, leading a portfolio of categories and licensees to drive revenue growth, unlock new opportunities, and build culturally relevant, consumer-led product strategies that elevate Disney brands in the retail landscape. By collaborating with best-in-class brands, from global industry leaders to emerging innovators, DCP translates storytelling into compelling products that resonate with consumers and drive cultural relevance across the marketplace.
Outside Sales Representative – LED Lighting Linked Professional ServicesOutside Sales Representative – LED LightingState Wide, FloridaThis role is responsible for managing an assigned territory, developing new business, and maintaining strong relationships with existing customers. The ideal candidate has outside sales experience, strong communication skills, and the ability to provide value-driven lighting solutions.
Outside Sales Account Manager (Multi-Family) Kissimmee, FL HD Supply ManagementOutside Sales Account Manager (Multi-Family) Kissimmee, FLFloridaRemoteAs an Outside Sales Account Manager you will be responsible for selling MRO (maintenance, repair and operations) supplies along with other products to an established portfolio of multi-family housing (apartment communities) customers to maintain and drive sales. Drive profitable sales growth by prospecting new accounts, retaining existing accounts, and expanding opportunities with current customers in core and emerging industries and markets to meet yearly sales goals.
Outside Sales Account Manager (Multi-Family) Southeast Jacksonville HD Supply ManagementOutside Sales Account Manager (Multi-Family) Southeast JacksonvilleFloridaRemoteAs an Outside Sales Account Manager you will be responsible for selling MRO (maintenance, repair and operations) supplies along with other products to an established portfolio of multi-family housing (apartment communities) customers to maintain and drive sales. Drive profitable sales growth by prospecting new accounts, retaining existing accounts, and expanding opportunities with current customers in core and emerging industries and markets to meet yearly sales goals.
Pro Product Sales Specialist - Miami, FL Home DepotPro Product Sales Specialist - Miami, FLFloridaThe Pro Product Sales Specialist is responsible for assisting customers throughout the sales process for complex projects leveraging product expertise, including product selection, measurements, takeoffs from construction plans and designs, coordinating transactions with Outside Sales Representatives, and providing post-sales support as needed. The Pro Product Sales Specialist will train and coach our Outside Sales Representatives on product specifics related to complex projects to capture additional share of wallet and visit job sites alongside the outside salesforce to engage with customers and meet their needs.
NewAdvanced Planning Counselor - Outside Sales Representative Carriage ServicesAdvanced Planning Counselor - Outside Sales RepresentativeLakeland, FLThe Outside Advanced Planning Representative is accountable for assisting families, who need to make pre-need funeral and cremation arrangements, with the selection of services and merchandise, ensuring the expectations of client families and their guests are exceeded. Responsible for adhering to pricing structures, completing all paperwork accurately and timely, and for submitting all contracts, required documents, and payments to the business office within required deadlines.
Outside Sales Representative ForgeFitOutside Sales RepresentativeFloridaAs a Outside Sales Representative, you’ll play a key role in driving ForgeFit’s growth by connecting with gym owners, fitness directors, and training facility managers. We’re not just another distributor, we’re a trusted partner in helping fitness facilities grow stronger, perform better, and stay ahead of the competition.
Pro Sales Manager - Fort Myers Beach Home DepotPro Sales Manager - Fort Myers BeachFlorida40% Leadership - Provide direction and guidance to Outside Sales team on all aspects of regional professional sales; Drive and and lead market-based change; Coaching and training of Pro Account Representatives by making customer visits and managing Salesforce.com. 20% Planning - Understand the market competitive environment and develop strategies to win across all Pro customer segments and all Home Depot departments; Development of operating plan to drive Pro outside sales within respective market to achieve sales targets.
Account Manager Accelerated Sales Program White Cap ManagementAccount Manager Accelerated Sales ProgramFloridaParticipates in classroom, independent study, and on-the-job training to learn the White Cap’s business model, products, vendors, customer needs, jobsite environment, systems, competitors, pricing, sales approach, and selling skills. Participants will work closely with White Cap sales leaders in a 6-12 month program to develop the skills, customer and supplier relationships, and knowledge needed to be successful in outside sales.
Sales Outside Foundation Building MaterialsSales OutsideBartow, FloridaFull timeIn conjunction with Unified Door & Hardware Group (UDHG), a premier provider of commercial door, frame, and hardware solutions, FBM supports a broad range of construction and architectural projects nationwide. By combining scale, specialty expertise, and a customer-first mindset, we deliver high-quality products and services to contractors, builders, and project teams across diverse markets.
NewAccount Manager SMB-Business Sales Verizon Communications IncAccount Manager SMB-Business SalesBrandon, FLWhether you're continuously hunting and prospecting for new business or growing existing accounts, you'll consult with customers to identify their business challenges and recommend tailored solutions to solve them and ultimately deliver a powerful return for customers while improving their business and growing our revenue. With your sales experience, ability to efficiently manage your time, excellent customer relations skills, and excitement for technology, you'll deliver outstanding and innovative business solutions that support our technology evolution and the way businesses connect.
Outside Sales Representative (Bilingual Spanish Preferred) Charter Communications IncOutside Sales Representative (Bilingual Spanish Preferred)Wesley Chapel, FLAs an Outside Sales Representative at Spectrum, you will represent our trusted products through face-to-face interactions with prospective customers, expanding access to high-speed data and communication solutions. Familiarity with computer operating systems and software applications as well as consumer and commercial communication devices (e.g., PDAs, smartphones, routers, modems, set-top converters, and wireless devices).
Outside Sales Representative Charter Communications IncOutside Sales RepresentativeWesley Chapel, FLAs an Outside Sales Representative at Spectrum, you will represent our trusted products through face-to-face interactions with prospective customers, expanding access to high-speed data and communication solutions. Familiarity with computer operating systems and software applications as well as consumer and commercial communication devices (e.g., PDAs, smartphones, routers, modems, set-top converters, and wireless devices).
Regional Sales Mgr QC Industries, LLCRegional Sales MgrLakeland, FLWECO equipment serves several fruit and nut processing sectors: tomato sorting on the harvester, walnut and pecan line sorting and drying, hops kiln moisture monitoring, and small fruit sorting of blueberries, cranberries, olives, coffee cherries and wine grapes. Thoroughly understand customer decision process, identify and influence crucial decision makers, and understand customer budgeting and capital approval cycle, to effectively direct sales efforts and competitive responses.
Outside Sales Professional Rentokil Initial plcOutside Sales ProfessionalLakeland, FLPartner with Branch Manager to identify revenue streams with our current base and service specialist engagement Develop proposals for customers to resolve existing pest issues while also proposing additional enhancements to pest household services. This includes assessing customers" needs by consulting with the customer and performing an analysis using expert knowledge of the company"s products and services that result in the sales of the organization"s pest control solutions.
Sales Enablement Manager ServiceTitan IncSales Enablement ManagerFL$86,600–$115,800 / yearSupport for Titans at all stages of life: Parental leave and support, up to $20k in fertility services (i.e. IUI and IVF), surrogacy, and adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more. The "Initiative" Engine: Provide the resources and structure SEs need to succeed in their quarterly initiatives, ensuring their product knowledge translates into cross-functional business impact.
New Home Sales Counselor - East Region ( Bartow and Dade City ) Meritage Homes CorpNew Home Sales Counselor - East Region ( Bartow and Dade City )Bartow, FLInterpersonal/Communication Skills: • Strong Oral/Written communication skills; excellent Customer Service Skills • Excellent Interpersonal skills; ability to effectively communicate and work with all personality types • Ability to present oneself with the utmost in professionalism • Ability to handle the stress, and have the patience to work directly with prospective and new homebuyers and Realtors • Customer-driven presentation skills, and the ability to communicate with confidence • Strong Sales skills; ability to influence others; close large price point sales, and overcome objections • Team Player; with a demonstrated ability to work within cross-functional teams. When joining Meritage Homes, you and your career can benefit in several ways, including: • A work environment that encourages creativity and innovative ideas from every level • An organization that lives by its core values everyday • Team atmosphere where every individual is considered a vital asset • State of the art technology to provide an optimal working environment • Competitive pay structure • Strong benefits • Flexibility in work-life integration • Team-oriented environment where all individuals play an integral role in the company • Opportunity to further your career in a growing national organization • Maintain a competitive drive to be the best.
NewOutside Sales Representative- Imaging & Biomedical-FL Additionally, Avante Health SolutionsOutside Sales Representative- Imaging & Biomedical-FLFloridaEssential Job Functions & ResponsibilitiesPartners with Capital Equipment Sales, Customer Service, and Field Service teams to generate sales leads for Avante's Biomedical Engineering Solutions products and services (i.e., Ultrasound & Diagnostic Imaging, Probe Repair, Parts, Depot Repair) within designated territory. Job Description SummaryReporting to the VP of Sales, the Imaging & Biomedical Sales Representative is responsible for supporting the company's Repair and Service sales efforts, creating sales revenue and driving profit margins in new and existing accounts within the assigned geographical territory, Central/South Florida.
Direct Sales Agent Specialist (2753) Allstate Insurance CompanyDirect Sales Agent Specialist (2753)FLLeverages community contacts (natural market) to continually build a sales pipeline, as well as an active physical presence in your own community to build multiple centers of influence/referral sources (car dealerships, local events, community organizations, etc.). This role sells to walk-in customers, markets products outside of the office via marketing calls and in-person visits creating community relationships to promote continued growth and assists customers in the office.
NewDirect Sales Agent Specialist (2573) Allstate Insurance CompanyDirect Sales Agent Specialist (2573)Plant City, FLLeverages community contacts (natural market) to continually build a sales pipeline, as well as an active physical presence in your own community to build multiple centers of influence/referral sources (car dealerships, local events, community organizations, etc.). This role sells to walk-in customers, markets products outside of the office via marketing calls and in-person visits creating community relationships to promote continued growth and assists customers in the office.
Direct Sales Agent Specialist (1631) Allstate Insurance CompanyDirect Sales Agent Specialist (1631)FLLeverages community contacts (natural market) to continually build a sales pipeline, as well as an active physical presence in your own community to build multiple centers of influence/referral sources (car dealerships, local events, community organizations, etc.). This role sells to walk-in customers, markets products outside of the office via marketing calls and in-person visits creating community relationships to promote continued growth and assists customers in the office.
Mgr, Sales - Treatment Plant Core & MainMgr, Sales - Treatment PlantFloridaOperating approximately 320 branches nationwide, the company combines local expertise with a national supply chain to provide contractors and municipalities innovative solutions for new construction and aging infrastructure. Regularly assesses sales team performance, partnering with appropriate business leaders as needed to assign and reassign accounts to maximize sales performance revenue.
Agricultural Sales Representative BunzlAgricultural Sales RepresentativeFLFull timeAdditionally, the Sales Representative will build customer relationships, handle customer concerns and inquiries, manage Account Receivables, and communicate successfully with all internal departments. The Sales Representative will support the growth and profitability of our customers with innovative solutions across all core categories, including vegetable products, greenhouse products and blueberry products.
Market Growth Consultant - Healthcare Sales ChenMed LLCMarket Growth Consultant - Healthcare SalesLakeland, FL$38,509–$55,013 / yearGaining the confidence and trust of others through honesty, integrity, and authenticity • Following through on commitments • Being seen as direct and trustful • Keeping confidences • Practicing what he/she preaches • Showing consistency between words and actions • Consistently achieving results, even under tough circumstances • Having a strong bottom-line orientation • Persisting in accomplishing objectives despite obstacles and setbacks • Having a track record of exceeding goals successfully • Pushing others • Action oriented • Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm • Readily acting on challenges, without unnecessary planning • Identifying and seizing on new opportunities • Displaying a can-do attitude in good and tough times • Stepping up to handle tough issues • Effective communication • Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences • Being effective in a variety of communication settings: one-on-one, small and large groups, or among diverse styles and position levels • Attentively listening to others • Adjusting to fit the audience and the message • Providing timely and helpful information to others across the organization • Encouraging the open expression of diverse ideas and opinions • Resiliency • Rebounding from setbacks and adversity when facing difficult situations • Being confident under pressure • Handling and managing crises effectively • Maintaining a positive attitude despite adversity • Bouncing back from setbacks • Growing from hardships and negative experiences. • High business acumen and acuity • Exceptional organizational skills with the ability to manage multiple priorities in a fast-paced work environment • Demonstrated knowledge of negotiation, probing skills, closing skills and handling objections • Detail-oriented and proficient in MS office (PowerPoint, Excel, Word, and Outlook), CRM tools (Salesforce) plus a variety of other word-processing, spreadsheet, database, e-mail and presentation software • Excellent interpersonal and problem solving skills • Must have the patience and ability to engage customers in conversation • Excellent written and verbal communication skills, including a clear, confident speaking voice and a friendly rapport with customers • Must have the ability to be flexible and creative in dealing with customers • Positive attitude and the ability to attract patients with a warm, gentle disposition as it relates to our target market and their caregivers • Must be persuasive and highly motivated to make sales, with the ability to close sales without being perceived as pushy • Good keyboarding skills are needed • Ability and willingness to travel locally, regionally and nationwide up to 75%; work is primarily conducted off ChenMed premises • This position required use and exercise of independent judgment.
NewAccount Executive, SMB Team Sales - Plant City, Lakeland, FL T-Mobile US IncAccount Executive, SMB Team Sales - Plant City, Lakeland, FLLakeland, FL$71,700–$129,500 / yearThis is a true hunter role that involves meeting and exceeding monthly sales quota objectives by successfully acquiring new accounts with small and medium sized businesses (10-299 employees) while developing skills to move your career into the next level Account Executive, SMB sales role. The Account Executive, SMB Team Sales role at T-Mobile is designed for ambitious, results-driven sales professionals who are passionate about building stellar customer relationships and bringing T-Mobile''s unmatched products and services to underserved markets.
NewOutside Sales Representative Alpine Legacy GroupOutside Sales RepresentativeDavenport, FloridaAs we expand into new markets, we’re looking for driven, community-minded individuals who want to take charge of their income, enjoy flexibility, and make a lasting impact. As an Outside Sales Representative, you’ll start with hands-on training that combines online learning, field mentorship, and real-world experience in your local area.
Outside Sales Representative Umdasch Group Ventures GmbHOutside Sales RepresentativeAuburndale, FLSince then, AT-PAC has taken on the role of competence center for scaffolding within the Umdasch Group, ensuring a unified supply model and facilitating the seamless sharing of expertise and resources across divisions. The outside sales representative''s responsibilities include submitting regular sales reports to management, informing potential and existing customers of product features and benefits, and resolving customer complaints.
NewOutside Sales Representative Elysian ConstructionOutside Sales RepresentativeFloridaElevate Your Earning Potential with Elysian Construction Elysian Construction is actively seeking experienced roofing sales professionals to join our expanding team of Outside Sales Representatives. Compensation and Benefits:Weekly salary compensation range between $30,000-50,000 , with bonus based on sales and sizes of projects (Top performers making over $100,000 a year within one year).
Lead-Inside Sales Verizon Communications IncLead-Inside SalesTemple Terrace, FLMake outbound phone contacts, conduct web demonstrations, present/negotiate pricing, partner with Finance to present business cases for contract re-writes and pricing negotiations, execute contracts via DocuSign, manage email campaigns developed in partnership with Marketing, and leverage other digital and inside sales tools across multiple platforms. The Strategic Account Managers goal is to develop a pipeline of SMB clients that have opportunities for future growth, introducing new upsell products and features, product demonstration and ultimately closing the business to secure incremental revenue.
Regional Sales Manager - Southeast US Mutoh America Inc.Regional Sales Manager - Southeast USFLFull timeMUTOH America, Inc. is seeking a results-driven Regional Sales Manager to lead territory growth across the Southeast U.S. This remote role is responsible for driving sales of wide-format printers, supplies, and services through new business development, dealer and reseller relationship management, and channel enablement. The ideal candidate brings a strong track record in print industry sales, particularly with large-format printers, and is skilled at identifying market opportunities, growing revenue, and supporting reseller success.
Outside Sales Representative True North Group LLC.Outside Sales RepresentativeLand O'Lakes, FloridaIf you're ready to hit the ground running, forge meaningful client relationships, and grow a rewarding career in outside sales, True North Group is here to support you every step of the way. In this outside sales position, you will: Prospect & Connect: Identify local businesses, connect with the community, and schedule discovery meetings.
NewOutside Imaging & Biomedical Sales Representative-FL Additionally, Avante Health SolutionsOutside Imaging & Biomedical Sales Representative-FLFloridaEssential Job Functions & ResponsibilitiesPartners with Capital Equipment Sales, Customer Service, and Field Service teams to generate sales leads for Avante's Biomedical Engineering Solutions products and services (i.e., Ultrasound & Diagnostic Imaging, Probe Repair, Parts, Depot Repair) within designated territory. Job Description SummaryReporting to the VP of Sales, the Imaging & Biomedical Sales Representative is responsible for supporting the company's Repair and Service sales efforts, creating sales revenue and driving profit margins in new and existing accounts within the assigned geographical territory, Central/South Florida.
Outside Sales Representative hibu,Inc.Outside Sales RepresentativePlant City, FL$93,000–$113,000 / yearWhy our people love working at Hibu (and why we have made Power Selling's Top Companies to Sell for EIGHT years in a row!): Base salary, expense allowance, mileage reimbursement, and uncapped earnings through commission and bonuses. By now, you are probably ready to apply immediately, but just in case you need 1 more reason to apply, check out this video from one of our sales reps on why Hibu is the right choice for you! https://www.youtube.com/watch?v=rn9eb_DEDy4.
Retail Part Time Sales Lead, Fabletics (The Shops at Wiregrass - Wesley Chapel, FL) FableticsRetail Part Time Sales Lead, Fabletics (The Shops at Wiregrass - Wesley Chapel, FL)Wesley Chapel, FLKnowledge & familiarity of active lifestyle choices such as Yoga, Cycling/Spin, Pilates, Weight Training, Running, Nutrition and other healthy activities. Collaborate with a driven Store Manager, dedicated leaders, and a passionate team of associates, all united in helping our customers live their passion.
Outside Sales - Window / Doors Specialist (6813) American Builders and Contractors Supply Co.Outside Sales - Window / Doors Specialist (6813)FloridaABC Supply Outdoor Solutions, an ABC Supply company, is a wholesale distributor of aluminum products, building supplies and industrial products. Outside Sales Representatives at ABCOS have exclusivesales tools to enhance their success in business-to-business selling and have high earning potential.
Samsung Field Sales Manager 2020 CompaniesSamsung Field Sales ManagerValrico, FLTraining Retail Sales Associates: Conduct comprehensive training sessions for retail sales associates on Samsung mobile products and ecosystem, equipping them with the knowledge to promote and sell products effectively. 2020 Companies is a premier outsourced sales and marketing agency launching and advocating new products and brands, penetrating new consumer segments, and executing sales and marketing strategies.