Deep understanding of how to sell into retail lending - how loan officers, team leads, and branch managers make decisions, and what moves them: closing clients stuck in the process, excluding the departing property from DTI, and winning offers with no home sale contingency - and the ability to turn that into the playbooks, training, and coaching the team runs on. Ability to set the positioning strategy for a Buy Before You Sell product - including the case to lenders that Knock is a bridge to a mortgage they retain - and how the team handles cost, rate, and timing objections from both the lending partner and the borrower.