p>Key Responsibilities: • Monitor CRM usage, lead response times, and performance trends across all stores • Identify gaps between CRM capabilities and how stores are currently using the system • Help dealerships fully leverage CRM tools, workflows, automation, and reporting to improve lead management and follow-up • Coach sales and BDC teams on CRM best practices, process adherence, and efficiency • Support CRM-related escalations and help drive consistent usage across the group.
Qualifications:
• 2+ years of experience within CRM systems or digital retail tools • Strong understanding of dealership sales, internet lead, and BDC processes • Proven ability to coach teams and influence behavior change • Comfortable analyzing data and explaining performance trends in plain language • Experience helping teams adopt CRM features beyond basic lead entry and follow-up • Experience with automotive CRMs preferred.