Integrate and collaborate with a variety of cross-functional teams, inclusive of but not limited to: US region's Direct To Consumer (D2C) Team, Global D2C Team, Global Brand Team (Category Management), Regional Merchandising Team, US Major Domestic Appliances Teams, US & Canadian Brand Marketing teammates on website experience improvements, UX priorities, CRM strategy, audience segmentation, and consumer relationship management strategy in order to drive efficiencies and consistent brand and product communications. Scope and manage our Digital Brand Agency resources (Site, CRM, SEO/Editorial), including but not limited to: SOW & Scope development (including launches, campaigns, and experience improvements), launch and campaign briefs (Site, CRM, SEO/Editorial Content channel needs, quarterly integrated agency team (IAT) strategy and tactical briefings, driving efficiency and ROI on our agency scopes, and budget management for digital brand obligations within the US Region.