Communicates and works closely with other Pilz subsidiaries internationally and Headquarter Marketing to ensure consistent brand messaging Responsible for the marketing budget Manages and develops marketing programs and materials such as advertising, literature, press releases, social media, and SEO/SEA Manages lead generation, measures fulfillment and ROI on lead generation, and finds new ways to increase the quality of the leads generated Develops and maintains effective media contacts, oversees company's public relations and may act as spokesperson if necessary Leads trade show, road show, and customer event activities including development of booths and materials Selects and manages marketing vendors, including printers, graphic artists, advertising agencies and the like Organizes and conducts customer research to gain an understanding of customers and competitive dynamics Disseminate industry application stories through market and competitor analyses. Minimum Qualifications:
Bachelor's Degree from a four-year college or university in Marketing, Business Communication, Public Relations or similar program and six (6) to eight (8) years of related experience and/or training, or an equivalent combination of education and experience Fluency in Microsoft Office 365, Adobe Creative Suite, and willing to learn specific company software (web site editing, CRM, etc.) as well as other web services Experience developing and managing a departmental budget of $150,000 or larger Exhibition/event management experience Online marketing experience: experience in using Content Management Systems (CMS) and tracking tools (e.g.