Working closely with relevant Segment leads & Cross functional teams, this role will lead the continued evolution from traditional Joint Business Partnerships (JBPs) to a highly integrated, streamlined, and scalable One Mars Planning model, ensuring Mars unlocks greater value from strategic partners, agencies, platforms and, given the inherent linkage between our core partners and emerging AI-enabled marketing capabilities, there will be an extra emphasis in this space. In this critical central role, you will define priority marketing partnership value pools, use cases, roadmaps, and adoption models across segments, partnering closely with Digital Technologies, Data & Analytics, the Responsible Marketing team, Legal/Privacy, Procurement, agency partners, and the AI Governance SteerCo to ensure that any aspects of the scope linked to AI-enabled marketing transformation are strategically focused, commercially valuable, scalable, and responsibly governed.