Responsible for the aprevo lumbar product portfolio defining the product vision through launch and communicating it effectively to stakeholders and cross-functional teams Partner with the leadership team to identify surgeon advisory board members and surgeon evaluators Drives market share by developing marketing plans, leading validation labs, and working with the regulatory team on 510k submissions Work with the leadership team to create pricing strategy, account targeting, and go-to-market strategy Partner with Marketing Communications to create a messaging strategy and develop marketing assets such as surgical techniques, sales collateral, and patient communication tools Communicate strategic milestones and due dates to all stakeholders, ensuring information is available and complete, including to executive stakeholders Obtain insights by engaging key opinion leaders and customers; participate in key sales situations including society meetings and conferences Collaborate with Sales Operations, Quality, and Regulatory to enhance or improve existing processes and initiatives. Bachelor's degree in marketing, business, or related discipline required, MBA preferred 5+ years of product management work experience, preferably in the orthopedic device industry, specifically the spine industry Strong knowledge of the lumbar spine market A track record of launching successful software and hardware products in the healthcare space Experience with cloud-based and AI-driven software systems Experience shaping product strategy and roadmap Experience defining and prioritizing customer needs and deriving product requirements based on the needs Experience developing and presenting content for technical/non-technical senior management Excellent presentation, interpersonal communication, organization, analytical and problem-solving skills Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint) Able to travel between 15-40%.