This leader drives category vision, innovation strategy, product roadmap development, and lifecycle management, aligning cross-functional teams around key priorities including Product Quality, Ownership Experience, and the development of category-leading products through strategic partnerships. Accountable for category performance and profitable growth, the role leverages consumer insights, competitive analysis, market trends, and channel dynamics to shape product, pricing, and go-to-market strategies while driving speed to market, cost competitiveness, operational excellence, and sustained category leadership.