You will roll out UTM-tagged links across every surface (email, paid social, geo-fencing, display, organic, referral, MDU canvassers, and printed flyers/door hangers via QR codes), wire up GA4 + GTM properly across the brand sites, stamp the originating UTM tuple onto the Gaiia account at signup, build a CAC dashboard that reports digital + print + canvasser CAC by channel and cohort, ship a small internal tool that lets marketing mint per-batch QR / short URLs for flyers and reps, and post a weekly automated marketing report to Slack #sales and #finance.
3. As of this morning, we have 32 accounts sitting in Pending Customer Contact across networks.
You will build the system that closes this gap end-to-end: automated SMS + email triggered the moment a Gaiia account hits Pending Customer Contact, automation needs to be built to followup due to a non-response, a self-scheduling page that respects crew capacity/travel/job duration and writes back to Gaiia, reminders, reschedule and cancel flows, a fallback to the AI voice agent for non-responders, and a live install-funnel dashboard that replaces today's manual call-down work.