As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem - the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more - generating $750M in revenue in 2025. You report to the Director, Customer Marketing, and hand finished plans straight to Brand & Creative, Growth channels, and Corporate Communications for execution, reporting on progress, and iterating to drive wishlist adoption and growth.