As a senior leader within the acquisition organization, this individual will define and evolve full-funnel social strategies, identify new growth opportunities, translate complex performance data into actionable investment decisions, and partner closely with Creative, Analytics, Brand, Product Marketing, Organic Social, and agency teams to drive efficient, scalable growth. The role will also lead Labcorp OnDemand's influencer marketing strategy and oversee agency partners responsible for creator identification, activation, and management, ensuring influencer programs drive measurable business outcomes and integrate effectively into the broader growth marketing ecosystem.