You will provide strategic marketing leadership focusing on key mobile performance areas like App Install campaigns, User Acquisition, Retention & Re-engagement, Events optimization, Creatives, Targeting, and Cross-platform Attribution, all while supporting and shaping the broader product strategy and go-to-market initiatives for our Performance DSP. Partner with marketing teams (field marketing, design, and digital marketing) to develop comprehensive plans for content, research, demand generation, PR, brand design, and product education across major markets for our Performance DSP.