Write campaign briefs that inspire the cross-functional team (e.g., Brand & Creative, Marketing Automation, Marketing Ops, Digital Marketing, Web, Agency Partners, etc.) to deliver compelling creative concepts, assemble innovative tactical plans, craft effective content assets, and meet campaign objectives. Designaccount-based marketing campaigns toacquirenew logos from enterprise organizations,definingthetarget account list, messaging, content, channel mix, budget, and key performance indicators (KPIs) for each campaign.