Minneapolis, MN3 days ago
Experience/h3ulli5+ years experience in shopper marketing / retail activation / trade activation / customer marketing, ideally within CPG (or similarly fast-paced consumer brands)./liliProven experience delivering programs with major retailers such as Walmart, Target, and/or leading Grocery/Drug customers./liliExceptional project management capabilityable to run complex, multi-stakeholder programs end-to-end, hit deadlines, and drive issues to closure./liliStrong creative judgement and design sensibility with the ability to approve shopper-facing assets within brand guidelines./liliIdeally hands-on design capability: comfortable using design tools/software to execute quick updates (e.g., resizing, layout/hierarchy tweaks, light production adjustments) to keep projects moving at pace./liliClear, confident communicator with strong cross-functional collaboration skills (Sales, Design, Supply, vendors, and retail partners)./liliComfortable leveraging data and in-market observations to improve activations over time./liliComfortable managing external partners (display houses, printers, agencies); vendor/agency management experience is a plus./liliBachelors degree in Marketing, Business, or related field (or equivalent experience)./li/ulpLIFE@ZURU/ppAt This role includes creative approval authority within brand guidelines and the ability to use design tools/software to execute required changes (e.g., resizing, layout adjustments, hierarchy tweaks) to keep projects moving at pace./liliManage external agencies and vendors (e.g., display houses, printers, merchandisers) to ensure quality, compliance, and speedpushing for better solutions and continuous improvement./liliOwn activation budgets for your programs, ensuring disciplined spend management and flawless delivery against deadlines./liliTrack performance and extract learnings from activations (e.g., compliance, execution quality, and commercial impact where measurable), recommending improvements and codifying playbooks for future programs./liliMaintain working knowledge of retailer marketing ecosystems (e.g., Roundel, Walmart Connect, Kroger Precision Marketing) to ensure activations integrate effectively with retailer requirements and opportunities./li/ulh3Skills