This can be in-store signage such as a coupon machine or shelfblade, a billboard driving shoppers to a Walmart store, digital ads (search, display, OLV/STV, etc) on Amazon or Kroger.com site via managed or self service, tapping influencers that support certain retailers or working with shoppable technology companies to ensure ease of conversion. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.