Partner with creative and production agencies to brief, develop, and review social-first creative built for each platforms behaviors, including short-form and vertical video, Stories and Reels, carousels, interactive units, and native-feeling executions designed for mobile, sound-off viewing, and the first few seconds. This role will work closely with other advertising campaign managers, creative leads, product marketing, integrated marketing, media, social and community, research and insights, analytics, legal, platform partners, and external creative and media agencies.