Trade Area and Site Analytics: Utilizing spatial (GIS) tools, demographics, competitive/business generator data/points of interest and mass mobile data, conduct analyses to identify success metrics for both trade area and site characteristics, as well as knowledge of comparable store characteristics and performance to deliver scenario-based sales and cannibalization forecasts utilizing forecasting tools/models, analog history and/or customer intercept surveys. Senior Manager of Real Estate Strategy educates leadership, field teams and franchisees through market diagnostics, spatial analytics, competitive analysis, post opening audits, field validation and support diligence on proposed development agreements, franchising sales, market points, sites and their impact/influence on the overall market plan.