Drive customer and user research (qualitative + quantitative), define buyer personas, use cases, user workflows, and deeply understand the job your customer needs to do and the key unmet needs that unlock value, including how customers define and measure success in their own operations, across administrators, frontline managers, and executive buyers. Partner cross-functionally with engineering, design/UX, QA, marketing, sales, operations, and support teams to deliver high-quality and high-impact features, coordinate product lifecycle changes, and orchestrate go-to-market launches.