Own and optimize the marketing technology stack, including CRM (HubSpot or equivalent), marketing automation platforms (HubSpot, Marketo, Pardot), analytics tools (Google Analytics, Data Studio, Power BI), and SEO/SEM tools (SEMrush, Moz). The Marketing Manager partners closely with Sales, Strategic Marketing, Product, Engineering, and cross-functional stakeholders to drive go-to-market success and measurable commercial outcomes.