Own Upway’s US organic channels: Own the strategy, day-to-day management, and growth of Upway’s organic presence across Instagram, TikTok, YouTube, Facebook, CRM, SEO/GEO, and other relevant channels, including content planning, creation, publishing, community engagement, and performance optimization. Create content people want to watch: Concept, write, shoot, edit, and publish platform-native content across short-form video, YouTube, social posts, and other formats, working with creators, freelancers, and internal teams to bring ideas to life.