OTHER

FEED

UNKNOWN

The ideal candidate is an entrepreneurial, data-driven leader who thrives in pre-opening environments and brings a proven track record of driving market share and developing high-performing teams. Launch Strategy: Lead all pre-opening sales and marketing activities, including the development of the property’s strategic plan, budget, and commercial infrastructure (systems, CRM, and rate frameworks).

YEAR

Overview:
Nestled in the heart of California wine country, this Napa Valley Marriott Hotel is a bold reimagining of luxury hospitality - a distinctive destination defined by its originality, sophisticated character, and the pursuit of the extraordinary. We are seeking an exceptional Director of Sales & Marketing (DOSM) to join our pre-opening leadership team. This is a rare opportunity to shape the commercial identity of a landmark luxury Napa Valley property from the ground up, building the strategy and revenue culture long before the doors open.Reporting to the General Manager, the DOSM serves as the property’s chief commercial leader. You will be responsible for executing an integrated sales and marketing strategy that establishes our brand presence and drives top-line performance within the competitive Napa Valley landscape. The ideal candidate is an entrepreneurial, data-driven leader who thrives in pre-opening environments and brings a proven track record of driving market share and developing high-performing teams.

Responsibilities:
Pre-Opening & Strategic Leadership<ul style="margin-top:0in"><li>Launch Strategy: Lead all pre-opening sales and marketing activities, including the development of the property’s strategic plan, budget, and commercial infrastructure (systems, CRM, and rate frameworks).</li><li>Brand Positioning: Collaborate with Ownership, the GM, and CoralTree Hospitality’s regional teams to define brand positioning, competitive set strategy, and loyalty platform activation.</li><li>Team Building: Recruit and mentor a high-performing sales and marketing team, establishing a results-oriented and guest-centric culture from the ground up.</li><li>Infrastructure: Establish the hotel’s commercial infrastructure including CI/TY setup, competitive set strategy, and brand positioning in the Napa market.</li></ul>Revenue Generation & Sales Management<ul style="margin-top:0in"><li>Total Revenue Ownership: Drive performance across all segments (Group, Transient, Leisure, and Catering) and oversee total revenue management in partnership with the Revenue Leader.</li><li>Channel Optimization: Maximize Marriott’s demand engines, GDS, and OTA channels while building a robust portfolio of key accounts through proactive solicitation.</li><li>Execution: Manage the full sales lifecycle—from lead response and contract negotiation to accurate forecasting and variance analysis for ownership.</li></ul>Marketing & Brand Strategy<ul style="margin-top:0in"><li>Digital & Brand Presence: Oversee the hotel’s digital footprint, including website content, social media, and SEO/SEM strategies, ensuring alignment with Luxury Marriott standards.</li><li>AI & Innovation: Leverage emerging AI tools to enhance marketing efficiency to optimize digital ad spend and predictive trend analysis.</li><li>Campaign Development: Execute integrated marketing campaigns and asset development (photography/video) that capture the distinctive Napa Valley wine country experience.</li><li>Partnerships: Drive brand awareness through strategic local partnerships with wineries, culinary brands, and destination organizations like Visit Napa Valley.</li></ul>Market Intelligence & Revenue Strategy<ul style="margin-top:0in"><li>Strategic Analysis: Monitor market trends and competitive performance (STR) to adjust pricing and inventory strategies in weekly revenue meetings.</li><li>Participate in weekly revenue strategy meetings; provide market context and sales perspective to inform pricing and inventory decisions.</li><li>Business Planning: Maintain the annual Sales & Marketing plan and rolling forecasts, continuously evaluating new geographic and market segment opportunities.</li></ul><h2>Ownership & Stakeholder Relations</h2><ul><li>Actively engage with ownership to communicate commercial performance, deliver on the property’s vision, and represent the hotel’s sales and marketing interests.</li><li>Participate in executive committee meetings and contribute to broader property strategy and operational planning.</li><li>Represent the hotel at trade shows, exhibitions, client events, tourism agencies, and industry organizations to build market presence and drive new business.</li><li>Support CoralTree Hospitality GSO and champion portfolio-wide sales and marketing initiatives to drive innovation and cross-property synergies.</li><li>Build and maintain strong relationships with peers, competitors, brand partners, and community stakeholders.</li></ul>Team Leadership, Culture & Values<ul><li>Integrity & Empowerment: Recruit and lead with transparency, empowering team members to make autonomous decisions that align with the hotel’s goals and ethical standards.</li><li>Performance & Coaching: Drive a high-performance culture by setting clear booking goals and providing consistent coaching in negotiation and closing techniques to ensure team success.</li><li>Relationships & Professional Development: Foster a collaborative, accountable environment built on strong internal relationships, utilizing regular performance reviews and intentional career planning to support long-term growth.</li><li>Innovation & Balanced Life: Encourage creative problem-solving and the use of new technologies while prioritizing a balanced life, ensuring the team remains energized, healthy, and focused on results.</li><li>Culture of Excellence: Create an exceptional work environment that reflects our core values, where accountability is paired with genuine support for every individual’s success.</li></ul>

Qualifications:
<ul><li>Minimum 10 years of progressive hotel sales & marketing leadership in an luxury or upscale service environment; DOSM or equivalent experience required.</li><li>Entrepreneurial and independent hotel mindset with strong communication and executive presence.</li><li>Pre-opening hotel experience is strongly preferred.</li><li>Proficiency with Marriott ecosystem (MGS, CI/TY, mHUB, DLZ) a significant advantage.</li><li>Bachelor’s degree in Business, Marketing, Hospitality, or equivalent professional experience.</li><li>Proven financial acumen: budget development, forecasting, and P&L accountability.</li><li>Knowledge of the Napa Valley / Northern California market preferred.</li></ul> As a valued member of the CoralTree team, you'll receive a comprehensive benefits package that includes:<ul><li>Competitive base salary plus performance-based bonus </li><li>Team member complimentary room night program across the CoralTree portfolio</li><li>Group medical, dental, vision, life, and disability benefits</li><li>Pre-tax flexible benefit plan for healthcare and dependent care reimbursement</li><li>Employee assistance program</li><li>Paid time off and sick time</li><li>401(k) with company match</li><li>Marriott Bonvoy associate travel benefits and access to Marriott’s global sales network and professional development resources.</li></ul>Salary range: $165,000 - $185,000/yr. + bonus potential Location: First Street, Downtown Napa, CA This job posting will be open through June 15, 2026 or until the position has been filled. Join us in creating unforgettable experiences for our guests, building vibrant communities, and shaping the future of travel and hospitality. #LI-onsite

Napa First Street

Director Sales and Marketing - Napa Hotel

Alliance/Partner Management

Artificial Intelligence (AI)

Brand Marketing (Branding)

Brand Positioning

Brand Strategy

Budget Management

Business Plan

Campaigns

Catering Services

Coaching

Communication Skills

Competitive Analysis/Strategy

Contract Negotiation

Customer Relationship Management (CRM)

Ecosystems

Entrepreneurship

Establish Priorities

Forecasting

International Sales

Leadership

Market Segmentation

Market Share

Market Tracking

Market Trend Analysis

Marketing

Marketing Campaign

Marketing Plan

Marketing Strategy

Mentoring

Negotiation Skills

Operational Strategy

Operations Planning

Performance Reviews

Photography

Pricing

Problem Solving Skills

Product Pricing

Profit & Loss

Real Estate Development

Revenue Growth

Revenue Management

Sales

Sales Cycle

Sales Management

Sales Strategy

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Set Goals

Social Media

Strategic Analysis

Strategic Planning

Team Building

Team Player

Trade Shows

Travel Industry

Trend Analysis

Variance Analysis

[AW]-iCims

FULL_TIME

Serve as the primary point of contact and project manager for cross-functional requests from Direct Sales, Tasting Rooms, Events, Winemaking, Commercial Brand Marketing, and PR, fostering strong cross-functional partnerships while managing a high volume of diverse, ongoing initiatives. Cultivate and sustain partnerships with local organizations (e.g., Sonoma Botanical Gardens, Transcendence Theater Company, Sonoma Valley Education Fund) and regional trade groups (e.g., Sonoma Valley Visitors Bureau, Sonoma Chamber, Sonoma County Tourism) to strengthen community and industry engagement.

An industry leader, The Wine Group is one of the world’s foremost producers of award-winning wines across more than 60 wine brands and many winery facilities in California, New York, and Australia. Headquartered in Livermore, California, TWG is an industry innovator when it comes to developing, marketing, and selling wine brands beloved by consumers around the world, including Cupcake, Franzia, Benziger, Imagery, Tribute, 7 Deadly, Cooper & Thief, The Dreaming Tree, Charles Smith Wines, and more. The Wine Group believes in producing wine using sustainable and earth-friendly practices to foster healthy land and agriculture for generations to come. The company demonstrates environmental stewardship through its commitment to clean energy and by ensuring that all its owned vineyards are certified sustainable or biodynamic. To learn more, please visit: www.thewinegroup.com.

JOB SUMMARY The Direct-to-Consumer (DtC) Marketing Manager plays a key leadership role in overseeing the Benziger and Imagery DtC Marketing team, which includes a DtC Marketing Specialist and a DtC Graphic Design Specialist. Based at Benziger Family Winery in Glen Ellen, CA, this full-time hybrid position reports to the Direct-to-Consumer (DtC) Senior Manager and is responsible for executing Benziger and Imagery DtC marketing plans to drive key brand and business objectives. The role encompasses a wide range of responsibilities including DtC strategy development and execution, performance analysis, project management, and cross-functional team leadership. The DtC Marketing Manager will serve as a key brand ambassador - both internally and externally - to ensure that brand communications and initiatives reflect the distinct philosophies and values of Benziger and Imagery wineries.ESSENTIAL FUNCTIONS <ul style="margin-bottom:0in;margin-top:0px"><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Serve as a thought leader in developing and executing marketing programs to achieve Benziger and Imagery’s DtC sales goals, including on and off-site promotions, print/digital advertising, social media, consumer research, public relations, and events.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Communicate in a clear, concise, and persuasive manner—both written and verbal—to align cross-functional teams and vendor partners in support of successful initiative execution.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Own strategy, budgeting, and execution of print, digital, and social campaigns (SEM, influencer, display) to drive traffic, acquisition, and brand awareness; direct creative, analyze performance, and optimize using emerging marketing trends.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Create and manage the annual marketing budget, including processing and reconciling invoices, ensuring optimal spending across initiatives. Includes tasks such as vendor setup, and invoice management with support from accounting.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Analyze brand, segment, and competitor performance, along with consumer behavior and marketing trends; prepare actionable reports for senior leadership.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Serve as the primary point of contact and project manager for cross-functional requests from Direct Sales, Tasting Rooms, Events, Winemaking, Commercial Brand Marketing, and PR, fostering strong cross-functional partnerships while managing a high volume of diverse, ongoing initiatives.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Lead, empower, and motivate team members while overseeing day-to-day management of direct reports to ensure organizational goals are met.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Develop and execute promotional and advertising strategies to drive target visitation to Benziger Family Winery and Imagery Estate Winery in a competitive market.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Oversee the development and maintenance of the Benziger and Imagery websites in partnership with web agencies and internal stakeholders. Maintain brand websites with SEO best practices and SEM oversight.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Oversee and approve eCommerce campaigns with the DtC Senior Manager providing input and copy/campaign direction as needed.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Identify and evaluate new digital marketing opportunities and growth strategies.</li><li style="line-height:150%;margin:0in 0in 8pt 0px;font-size:12pt;font-family:'aptos' , sans-serif">Manage the winery’s PR agency relationship in collaboration with Commercial Brand Marketing, including press mailings and media visit coordination.</li></ul>OTHER FUNCTIONS <ul style="margin-bottom:0in;margin-top:0px"><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Support development of the marketing content calendar in partnership with the DtC Marketing Specialist.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Lead the creation of marketing materials to support Wine Club, Tasting Rooms, and Special Event sales.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Partner with the Imagery Art Curator to onboard new art label artists into the AP system, track setup status, and submit payment requests following confirmation of art receipt.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Oversee wine competition submissions and maintain an up-to-date accolade database.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Coordinate ad placements in consumer and travel publications through partnerships with media and trade outlets.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Manage asset library and photoshoots, proactively securing photography, and creative materials to support engagement initiatives, tasting notes, product descriptions, bottle shots, and multi-channel marketing needs.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Cultivate and sustain partnerships with local organizations (e.g., Sonoma Botanical Gardens, Transcendence Theater Company, Sonoma Valley Education Fund) and regional trade groups (e.g., Sonoma Valley Visitors Bureau, Sonoma Chamber, Sonoma County Tourism) to strengthen community and industry engagement.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Oversee packaging development and updates for approximately 60 - 70 DtC Benziger and Imagery SKUs each year, partnering with Production, Winemaking, and the DtC Graphic Design Specialist to ensure accuracy and brand consistency.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Occasionally host winery guests, as needed, highlight key points of interest to foster brand affinity.</li><li style="line-height:150%;margin:0in 0in 8pt 0px;font-size:12pt;font-family:'aptos' , sans-serif">This job description reflects the general nature of the role and is not intended to be an exhaustive list of all duties or responsibilities. Additional duties may be assigned as business needs change.</li></ul>QUALIFICATIONS <ul style="margin-bottom:0in;margin-top:0px"><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Must be 21 years of age or older.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Bachelor’s degree in marketing, Business, Communications, or related field (MBA/WSET a plus).</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">5+ years’ progressive leadership in DtC wine, hospitality, or marketing.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Strong leadership, cross-functional collaboration, and project management skills.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Deep understanding of wine consumers, luxury brand marketing, and experiential sales.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Knowledge of on/off-premises businesses and the three-tier distribution system.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Skilled in consumer insights, brand positioning, and data-driven strategy.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Initiative-taker who thrives in demanding environments with minimal oversight.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Proficient in Microsoft Office Suite; CRM systems and Commerce7 experience a plus.</li><li style="line-height:150%;margin:0in 0in 8pt 0px;font-size:12pt;font-family:'aptos' , sans-serif">Flexibility to work special events, including evenings and weekends, as needed.</li></ul>PHYSICAL DEMANDS <ul style="margin-bottom:0in;margin-top:0px"><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Ability to lift, carry, and move items weighing up to approximately fifty pounds, including cases of wine, tables, chairs, and event supplies.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Ability to perform tasks requiring bending, stooping, standing, and twisting in an office environment.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Work indoors and outdoors in varying weather conditions during onsite and offsite winery events.</li><li style="line-height:150%;margin:0in 0in 8pt 0px;font-size:12pt;font-family:'aptos' , sans-serif">Ability to travel between winery locations within California as needed; valid driver’s license and current automobile insurance required.</li></ul>COMPENSATION <ul style="margin-bottom:0in;margin-top:0px"><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Hiring Salary Range Posted: $100,900 - $125,000.</li><li style="line-height:150%;margin:0in 0in 8pt 0px;font-size:12pt;font-family:'aptos' , sans-serif">Actual compensation will be based on factors such as experience, skills, knowledge, and abilities, education, and other position-related factors.</li></ul>At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status, or other characteristic protected by law.#LI-CG1<img alt=" " height="1" src="https://ars2.equest.com/?response_id=715debd1756c2a8161c1293355c94be6&view" width="1"/>

Established in 1981, The Wine Group (TWG) is the world’s second-largest wine producer by volume. TWG is a privately-held, management-owned company with a portfolio of leading brands, including Cupcake, Concannon, Benziger, Imagery, Chloe, Franzia and many other brands. The Wine Group strives to delight consumers with quality wines and spirits at an unbeatable value and engages in continuous innovation to consistently exceed their expectations. The Wine Group markets its products in North America, Western Europe and Asia.

The Wine Group

DtC Marketing Manager - Benziger Family Winery

equestftpin

Overview: The Web Experience Specialist supports the performance, usability, and daily operation of the university’s web system in alignment with recruitment, fundraising, alumni engagement, and institutional marketing initiatives. This role collaborates closely with Advancement marketing staff to deploy digital campaigns, maintain web content, optimize user experience, and support analytics reporting that advances institutional growth objectives.

Overview:
The Web Experience Specialist supports the performance, usability, and daily operation of the university’s web system in alignment with recruitment, fundraising, alumni engagement, and institutional marketing initiatives. This role collaborates closely with Advancement marketing staff to deploy digital campaigns, maintain web content, optimize user experience, and support analytics reporting that advances institutional growth objectives.

Responsibilities:
Website Operations & Maintenance<ul><li style="margin-left:49.5pt">Maintain the university website and related digital properties to ensure accuracy, functionality, accessibility, and brand consistency.</li><li style="margin-left:49.5pt">Implement approved updates to site architecture, navigation, and page structures supporting marketing and advancement priorities.</li><li style="margin-left:49.5pt">Conduct routine site audits to identify performance, usability, and content improvement opportunities.</li></ul>Campaign & Landing Page Support<ul><li style="margin-left:49.5pt">Build and maintain landing pages supporting enrollment, advancement campaigns, and institutional initiatives.</li><li style="margin-left:49.5pt">Partner with the Marketing Strategy & Content Coordinator to publish campaign content according to the institutional editorial calendar.</li><li style="margin-left:49.5pt">Assist in implementing SEO, page optimization, and conversion-focused design improvements.</li></ul>Content Deployment & Workflow Collaboration<ul><li style="margin-left:49.5pt">Publish and update website content within established turnaround timelines.</li><li style="margin-left:49.5pt">Provide technical guidance to approved content contributors across departments.</li><li style="margin-left:49.5pt">Maintain documentation of publishing workflows and digital content standards.</li></ul>Analytics & Reporting Support<ul><li style="margin-left:49.5pt">Monitor website analytics including traffic, engagement, and conversion indicators.</li><li style="margin-left:49.5pt">Assist in preparing monthly performance summaries supporting Advancement leadership.</li><li style="margin-left:49.5pt">Recommend data-informed improvements to enhance digital engagement and campaign outcomes.</li></ul>Compliance & Standards<ul><li style="margin-left:49.5pt">Support website accessibility compliance (ADA), privacy standards, and institutional publishing policies.</li><li style="margin:0in 0in 0in 49.5pt">Ensure adherence to institutional branding and digital governance guidelines.</li></ul> 

Qualifications:
<ul><li>Bachelor’s degree in Web Development, Digital Marketing, Communications, or related field.</li><li>2–4 years of experience managing websites, CMS platforms, or digital content systems.</li><li>Familiarity with analytics platforms, SEO practices, and user experience optimization.</li><li>Strong organizational and cross-functional collaboration skills.</li><li>Strong operational knowledge of Google Analytics, SEMrush, HTML, Adobe Creative Cloud, JavaScript, Cascading Style Sheets (CSS), and CMS administrative tools. (Required)</li><li>Strong project management experience including time spent planning, leading, directing, and managing successful projects.</li><li>Unquestioned integrity and a commitment to nurturing an academic environment that welcomes people of diverse backgrounds and experiences and promotes their full development. (Required)</li><li>Strong relationship-building, communication, and collaboration skills to work with and engage multiple and diverse constituencies. (Required)</li><li>A broad understanding of different student recruitment and marketing strategies. (Required)</li><li>Experience working in a higher education or college/university environment. (Preferred)</li></ul>CORE COMPETENCIES:identify the behavior an employee is expected to demonstrate.<ul><li>Digital execution excellence</li><li>Attention to detail and accuracy</li><li>Collaborative workflow management</li><li>Data-informed optimization</li><li>Project accountability</li><li>Excellent oral, written, and interpersonal communication skills.</li><li>Excellent organizational and teamwork skills.</li></ul>

Maximum Salary:
USD $77,000.00/Yr.

Minimum Salary:
USD $70,304.00/Yr.

Touro University California

Web Experience Specialist

SEO jobs in Santa Rosa, CA - find them here! Apply today to the top opportunities near you.

Top SEO Jobs in Santa Rosa, CA | Monster

SEO Jobs in Santa Rosa, CA

Jobs

Resume Resources

Get noticed by top employers!

SEO Jobs in Santa Rosa, CA

Jobs

Director Sales and Marketing - Napa HotelNapa First Street

DtC Marketing Manager - Benziger Family WineryThe Wine Group

Web Experience SpecialistTouro University California

Resume Resources