The role translates portfolio and segment strategy into product-line plans and commercial inputs (market assessment, segmentation, growth projections, marketing plans, positioning, pricing, and competitive response), partnering with Market Access, Scientific Affairs, Regional Marketing, Commercial, and Supply Chain. Positioning & evidence inputs: Partner with Scientific Affairs, Market Access, and Regional Marketing to shape value propositions and messaging grounded in clinical evidence and customer language, positioning the product within the segment strategy and competitive landscape.