Utilizing a variety of channels such as digital ads, SEM/SEO, emails, direct mail, print advertising, broadcast (radio, cable, digital), social media, newsletters, statement inserts, brochures, Member testimonials (photos or videos), and other tactics. Marketing: Develop and Execute Campaigns: Responsible for creating and implementing innovative marketing campaigns for the Credit Union and its subsidiary, RCUSG this includes: Conducting thorough marketing and competitive research and analysis.