Own and execute a platform-native content strategy across every format in the YouTube ecosystem — longform, Shorts, live, podcasts, and emerging formats — with expert-level command of how format, length, packaging, and upload cadence interact to drive algorithmic performance and retention across all viewer device types and segments. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.