Lead execution of service growth mechanisms within the area, including service contract capture, unit adds, renewals, and digital or service attachment, ensuring field service engineers are enabled, accountable, and capable of identifying customer needs and directly proposing service offerings in partnership with Service Sales, Product Management, and Commercial teams. Provide inspirational leadership to a geographically distributed team of Field Service Engineers with direct accountability for associate development, engagement, performance management, expense management, effective resource deployment, and disciplined execution that protects profitability while enabling growth.