A thorough understanding of media math and planning principles, including cost-per-thousand (CPM), cost-per-click (CPC), cost-per-engagement (CPE), click-through rate (CTR), cost-per-acquisition (CPA), cost-per-completed-view (CPCV), reach, frequency, frequency capping, completion rate, engagement rate and return on advertiser spend (ROAS). Independently manage execution, optimization and reporting for your assigned accounts, with accurate insertion orders and invoice reconciliation, and regularly bring forward tests and optimizations backed by performance data.