Traditional Media: TV, radio, print • Digital Media: Display, video, social, programmatic, search • Biddable Media: Auction-based buying, real-time bidding • Media Partnerships: Strategic relationships with major media owners • Joint Business Planning (JBP): Direct partnership and negotiation with Google, Meta, Amazon, and other key platforms • Agency Ecosystem Management: Global media agencies, holding companies • Performance Measurement: Productivity frameworks, pay-for-performance, ROI analytics • Strategic Audience Planning: Data-driven targeting and segmentation. In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.