As Director of Paid Social, you will own GEICO's paid social strategy and execution across TikTok, Snapchat, Meta, Pinterest, and net new channels, with a clear objective: drive quotes, inquiries, and binds as part of an integrated performance marketing team across all Geico's line of business, including Auto, MOAT (home), Specialty, and Commercial. Paid social expertise: Deep, hands-on knowledge of paid social across Meta, TikTok, Snapchat, and Pinterest, including campaign structure, bidding, automation, and lead and conversion objectives, and a point of view on how each platform's audience behaves.