You know what he is watching and what will stop him in his scroll Track record of creating content that drives comments, shares, and conversation, not just views Proven ability to originate ideas from scratch and execute against a brief, with the confidence to pitch, defend, and build on ideas in group brainstorms Strong shooting and editing skills (Premiere, CapCut, Final Cut or equivalent) and comfort producing in-app Comfortable and confident on camera, and willing to appear in brand content Experience creating for both organic and paid social, with a working understanding of what drives performance and ROAS Deep fluency in TikTok and Instagram, including formats, trends, and how each algorithm rewards content Experience with social listening tools (Sprout, Pinpoint, or equivalent), with the ability to turn what you see into insights that shape content Strong written and verbal communication, with the ability to protect and write in a distinct brand voice Highly organized, detail-oriented, and calm in a fast-moving environment where priorities shift Collaborative by nature: comfortable taking direction, giving feedback, and working across Social, Creative, Paid and Brand Bachelor's degree in Marketing, Communications, Design or a related field, or equivalent experience. Know our consumer's algorithm: what he watches, saves, shares, and scrolls past across sports, health and wellness, men's grooming, and pop culture Conduct social listening across our brand, competitors, and the category, and bring back insights into the weekly trend beat meeting to shape what we create Spot a trend early, decide if EMJ has a right to play, and turn it into finished content quickly.