Social Media & Community Manager Bedrosians Tile & StoneSocial Media & Community ManagerTustin, CA$35–$45 / hourWith over 77+ years of excellence, Bedrosians Tile & Stone is a family-owned industry leader importing and distributing premium tile, natural stone, porcelain, mineral surfaces, slabs, and engineered surfaces. Drive qualified homeowners into the showroom by engaging local community groups (Nextdoor, Yelp, Google, Meta, and Facebook neighborhood groups) and running hyper-targeted local digital strategies.
Public Relations Coordinator – Media Relations, Litigation Reed Smith USPublic Relations Coordinator – Media Relations, LitigationLos Angeles, California$42.78–$50Full timeSkills: Superior project management and communication skills, established media contacts, the ability to operate effectively in a high-pressure, client-service environment, and familiarity with social media platforms and PR-related technologies. Partner closely with Business Development, Industry Groups, Practice Groups, and Brand/Editorial Content teams to identify and promote newsworthy client work, industry trends, and firm achievements across the firm's litigation platform.
Social Campaign Manager III Pinnacle Technical ResourcesSocial Campaign Manager IIICulver City,, California$55–$65 / hourContractorThe specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. The Social Campaign Manager III will be responsible for developing, executing, and managing social media campaigns to drive engagement, brand awareness, and customer acquisition.
NewMarketing Assistant JobotMarketing AssistantSanta Monica, CA$65,000–$75,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. With 1+ years of relevant experience, you will play a crucial role in maintaining and enhancing our online presence, engaging with our audience, and promoting our brand.
Manager, Digital Channel Ops and Insights Visa Technology and Operations LLCManager, Digital Channel Ops and InsightsLos Angeles, CA$116,300–$186,000 / yearVisa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. The Social Channel Ops and Insights Manager will play a critical role in executing and optimizing Visa’s social media and web presence across owned and priority platforms.
NewProgram Manager Best Buddies InternationalProgram ManagerIrvine, CA$0–$43,000 / yearThis includes hosting virtual and in-person trainings, and engagement activities, communicating Best Buddies deadlines and expectations using online platforms, and ensuring participation from chapter advisors and student leaders in the Annual Leadership Conference. Best Buddies International is a nonprofit 501(c)(3) organization dedicated to establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment, leadership development, inclusive living, and family support for individuals with intellectual and developmental disabilities (IDD).
NewCinematographer JobotCinematographerLos Angeles, CA$75,000–$95,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. In this role, you will be responsible for producing high-quality cinematic footage for various projects including client meetings, office events, podcasts, LinkedIn content, and commercials.
NewEmployment Consultant Best Buddies InternationalEmployment ConsultantLos Angeles, CA$48,000–$50,000 / yearBest Buddies International is a nonprofit 501(c)(3) organization dedicated to establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment, leadership development, inclusive living, and family support for individuals with intellectual and developmental disabilities (IDD). Guide participants, guardians and family members in navigating Social Security issues, offering referrals to local Work Incentives and Planning and Assistance (WIPA) and/or Community Work Incentive Counselors (CWIC) available through their state Vocational Rehabilitation.
Medical Device Sales - Paid Internship Medical Sales CollegeMedical Device Sales - Paid InternshipWest Covina, CAProactively research and identify new opportunities via outbound efforts utilizing university relationships, word of mouth, LinkedIn, social media platforms, networking, direct referrals, etc. Shall not misrepresent the nature of the school, facility, programs, expected outcome of training, employment, salary expectations, etc. in any way, either directly or indirectly, implied or omitted.
NewDeputy Director, Jobs Operations (CA) Best Buddies InternationalDeputy Director, Jobs Operations (CA)Long Beach, CA$60,000–$61,000 / yearBest Buddies International is a nonprofit 501(c)(3) organization dedicated to establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment, leadership development, inclusive living, and family support for individuals with intellectual and developmental disabilities (IDD). This role serves as the primary point of contact for contractors and government agencies, ensures accurate billing and invoicing for all eligible services, and supports employment staff as needed.
NewSenior Account Executive JobotSenior Account ExecutiveSanta Ana, CA$90,000–$120,000 / yearThrough a large retail network and an industry-leading retail media platform, the company partners with consumer packaged goods (CPG) brands to drive measurable sales growth through digital advertising, data insights, and omnichannel marketing solutions. Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal.
Tax Specialist I-Audit Hinderliter de Llamas & AssociatesTax Specialist I-AuditBrea, CA$24–$28 / hourThe HdL Companies help cities, counties and special districts maximize revenues through research and discovery efforts, financial and economic analysis, and provision of software that supports local government operations in a variety of important ways. Review California Department of Tax and Fee Administration (CDTFA) registration data under the guidance of senior team members to confirm that it accurately reflects where companies are operating and/or engaging in taxable sales activity.
NewTerritory Sales Manager (Autotrader) Cox AutomotiveTerritory Sales Manager (Autotrader)Vermont, VT$86,300–$129,500Expand relationships with multiple decision makers at dealer clients to maximize revenue & minimize cancellations; Work closely with assigned dealers to provide a data-driven consultative assessment of their operational challenges and needs; own, deepen and continually build the relationship with their dealers. You will present creative solutions to help dealers reach their business objectives, provide insights to automotive dealers regarding key business challenges, and collaborate across Cox Auto sales teams to drive quality referrals.
Fall 2026 PR and Social Media Internship J/PRFall 2026 PR and Social Media InternshipLos Angeles, CaliforniaStudents will dig into the basics and beginnings of successful Public Relations and Social Media campaigns, getting exposure to PR and social media strategy, research, media engagement, influencer relations, client brainstorming, community management, creative writing, and learning to collaborate & network with professionals. This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain’s Best Places to Work (to name a few).
Fall 2026 PR and Social Media Internship J Public RelationsFall 2026 PR and Social Media InternshipCAStudents will dig into the basics and beginnings of successful Public Relations and Social Media campaigns, getting exposure to PR and social media strategy, research, media engagement, influencer relations, client brainstorming, community management, creative writing, and learning to collaborate & network with professionals. This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain's Best Places to Work (to name a few).
Social Media Specialist King's Seafood CompanySocial Media SpecialistCosta Mesa, CA$28–$33 / hourGenerate, edit, publish and share daily content (original text, images, video) that deepens brand affinity, acquires and engages Guests and strengthens our brands’ presence in key markets. Balance social media marketing activities with ad hoc support of restaurant marketing needs, including merchandise, digital marketing support and marketing materials orders support, as needed.
Social Media Marketing Lead 33 USA Inc.Social Media Marketing LeadLos Angeles, CA$75,000–$115,000This includes strategy development for multiple entertainment productions concurrently, posting on official websites and social media on behalf of the production, analysis/reporting, campaign planning and production, and advertising operation. The Social Media Lead is a client-facing role responsible for overseeing the development and execution of social media marketing campaigns for entertainment productions.
Social Media Marketing Intern Cider Holding LtdSocial Media Marketing InternLos Angeles, CARole Overview Were looking for a Social Media Marketing Intern who understands internet culture and has hands-on experience managing social media accounts. This role will support day-to-day content execution, community engagement, and campaign coordination across platforms like TikTok, Instagram, and others.
Social Media Coordinator AieredSocial Media CoordinatorLos Angeles, CaliforniaThe ideal candidate is passionate about digital marketing, stays current with social media trends, and enjoys creating engaging content that helps brands connect with their audiences. Aiered is seeking a creative and organized Social Media Coordinator to support the planning, creation, and execution of social media content across multiple platforms.
Specialist, Social Media Marketing NBCUniversal Media LLCSpecialist, Social Media MarketingUniversal City, CA$68,640–$75,000 / yearWe produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. The Universal Studios Hollywood Social Media Specialist will support and execute the overarching Universal Destinations and Experiences Social Content Strategy across multiple social media platforms by publishing content, interacting with social communities, and developing content solutions in real-time.
Specialist, Social Media Marketing Universal Parks & ResortsSpecialist, Social Media MarketingUniversal City, CA$68,640–$75,000 / yearWe produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. The Universal Studios Hollywood Social Media Specialist will support and execute the overarching Universal Destinations and Experiences Social Content Strategy across multiple social media platforms by publishing content, interacting with social communities, and developing content solutions in real-time.
Marketing Specialist, Social Media & Influencer - TEMP/CONTRACTOR TorridMarketing Specialist, Social Media & Influencer - TEMP/CONTRACTORCity of Industry, CA$34–$36 / hourTemporaryMust be in a commutable distance to City of Industry, CA Start date: ASAP Pay Rate: $34-$36/hour Please note: This will be a W-2 In-house contract role As the Marketing Specialist, Social Media & Influencer, you will help shape and amplify the brand's personality across social media, building a distinct and engaging presence that drives brand affinity and supports business goals. If the links below do not work, please copy and paste the following URLs in a new browser window: E-Verify Poster: https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf
PR & Social Media Specialist ASUSTeK Computer IncPR & Social Media SpecialistCA$70,304–$90,000 / yearThe ideal candidate will have a strong understanding of social media practices and the ability to create engaging content and interact with audiences on various social media platforms. Required Qualifications: Years of Education: Bachelor's degree (preferred in English, Journalism, Communications, Marketing, or related writing-intensive fields).
VP of Social Media & Influencer Marketing PRTNR RecruitingVP of Social Media & Influencer MarketingLos Angeles, CaliforniaThis role demands development and execution of global strategies for social media and influencer marketing, emphasizing creative storytelling and impactful content creation across platforms. Seeking a VP to lead our clients global Social Media & Influencer Marketing division, driving strategic innovation for brand enhancement, audience engagement, and revenue growth.
Marketing Specialist, Social Media & Influencer - TEMP/CONTRACTOR Torrid LLCMarketing Specialist, Social Media & Influencer - TEMP/CONTRACTORCA$34–$36 / hourIf the links below do not work, please copy and paste the following URLs in a new browser window: E-Verify Poster: https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf. As the Marketing Specialist, Social Media & Influencer, you will help shape and amplify the brand's personality across social media, building a distinct and engaging presence that drives brand affinity and supports business goals.
Social Media Management Internship National Community RenaissanceSocial Media Management InternshipRancho Cucamonga, CAThe Social Media Management (SMM) intern will work under the supervision of National CORE's Social Media Manager and the Assistant Vice President of Marketing & Communications. The intern will learn all elements of messaging for the basic social media networks, as outlined in the goals and deliverables of the underlying grant agreement.
Social Media Manager ViewSonicSocial Media ManagerBrea, CaliforniaThe Social Media Manager will serve as the strategic and operational lead for ViewSonic’s global social media presence and channel performance — translating brand campaigns, vertical marketing initiatives, and product priorities into platform-native social execution, while owning the fast-moving, trend-driven, social-first work that lives uniquely on these channels. As ViewSonic expands centralized social media leadership globally, we are seeking an experienced and proactive Social Media Manager to help shape the future of our social presence, audience engagement, and integrated digital marketing initiatives.
NewSocial Media Marketing Intern, Chartwells Higher Ed / California State University - Northridge Compass Group North AmericaSocial Media Marketing Intern, Chartwells Higher Ed / California State University - NorthridgeNorthridge, CABecause this position requires you to perform services in an educational facility, there may be periods when the Company does not require you to perform work (such as winter and summer breaks when food service needs decline or cease). You'll also gain hands-on experience with event planning, research, campaign strategy, and administrative organization- making this a well-rounded opportunity to grow your skills.
Director, Social Media Collectors Holdings, Inc.Director, Social MediaCA$139,000–$225,000 / yearElevate Social Storytelling & Content Strategy: Partner closely with Creative and Content teams to shape compelling, culturally relevant, and audience-first storytelling across campaigns, reactive content, trend participation, and community engagement while driving innovation across formats including short-form video, creator collaborations, live content, and interactive experiences. Drive Platform Expansion & Emerging Channel Strategy: Lead expansion into emerging and high-growth platforms including Reddit, Discord, TikTok, and future channels, developing platform-native strategies tailored to audience behaviors, engagement patterns, and community expectations while continuously identifying opportunities for experimentation and innovation.
Social Media Coordinator In-N-Out Burgers IncSocial Media CoordinatorIrvine, CA$31.70–$35 / hourAfter maintaining two Southern California office locations for many years, the company will permanently close its Irvine office in 2029 and once again headquarter the company's western territory solely in Baldwin Park, California, where the company was founded in 1948. Monitor social media activity, engage with followers, and address comments or inquiries to maintain the brand's reputation, including supporting Customer Service during critical or high-priority moments.
NewSocial Media Director Animal Defenders InternationalSocial Media DirectorLos Angeles, CAAssist the founders (President, Vice President) with building a new dedicated social media unit for ADI worldwide activities (offices linking US, Latin America, UK, Europe and ADI Wildlife Sanctuary, South Africa). Committed animal rights advocate, you understand the importance of consistent and coherent public messaging; you can demonstrate a grasp of ADI campaigns, general animal rights, wildlife and environmental protection issues.
Manager, Social Media Living Spaces Furniture LLCManager, Social MediaLa Mirada, CA$77,850–$103,800 / yearPay will be determined by several factors, including, but not limited to: applicant's education, relevant work experience, knowledge, applicable and relevant skills and abilities, market demand, Company budget, as well as internal equity and alignment with geographic market data. Execute day-to-day social media initiatives, including posting diverse content and developing strategies to improve user engagement, increase follower count and drive action across all major channels - Facebook, Instagram, TikTok, Pinterest, X, etc.
*** Social Media Manager *** PRTNR Recruiting*** Social Media Manager ***Los Angeles, CaliforniaA fast-growing fashion and lifestyle brand is seeking a creative and organized Social Media Manager to lead social content, community engagement, and influencer partnerships with a strong focus on the weddings category. This role is responsible for developing engaging content across Instagram, TikTok, Pinterest, Facebook, and other social platforms while helping drive brand awareness, customer engagement, and sales.
Social Media & Content Manager Acceleration Community of CompaniesSocial Media & Content ManagerLos Angeles, CAAcceleration Community of Companies is an independent network of cutting-edge marketing, communications and media agencies that include MKG, a leading creative and experiential agency; Pink Sparrow, an acc award-winning design and fabrication shop; renowned communications and marketing firm DKC, creative and content shop Hangar Four; Stripe Theory, a data and marketing analytics firm; Pixly, a full-service influencer marketing agency; Trailblaze, a lifestyle communications firm; Ingenuity Group, a talent consultancy; and PMK Entertainment, an entertainment public relations agency. ACC's clients include a range of Fortune 500 brands, such as Pepsi, Waymo, Target, Airbnb, BMW, Meta, Google, Delta Air Lines, Dolby, Stanley, T-Mobile, HBO Max, Nike, Netflix and Paramount+, among others.
Performance Based Pay Per Lead Social Media Marketing Pro Internexus/AntaresPerformance Based Pay Per Lead Social Media Marketing ProRedondo Beach, CA$50–$75 / hourTo succeed in a pay-per-lead model, the specialist must manage the full conversion funnel: Campaign Strategy & Execution: Lead the design, launch, and daily management of paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, and LinkedIn. A performance-based social media pro must be an expert in Meta and TikTok Ads Manager capable of managing the entire funnel from ad creative to landing page optimization ( Their primary focus is driving qualified leads while monitoring metrics like CPL and ROAS.
Senior Director - Global Social Media Lululemon Athletica IncSenior Director - Global Social MediaCA$194,300–$255,000 / yearSome key responsibilities include: Develop enterprise vision for and lead global and regional social teams to maintain unified social media strategy across owned, earned, and paid; ensuring that social ecosystem, including content delivers against brand health objectives and native social best practices. The typical hiring range for this position is from $194,300-$255,000 USD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity.
Social Media Lead Mens BootBarn.comSocial Media Lead MensIrvine, CAThe ideal candidate will understand social media platforms, marketing strategy, manage multiple deadlines, possess excellent written and verbal communication skills and will support and collaborate with key Marketing leaders and team members. Lead the social media efforts across all platforms supporting new product launches, seasonal campaigns, brand partnerships, and more for Boot Barn and Exclusive Brands men's content.
Social Media Lead Womens BootBarn.comSocial Media Lead WomensIrvine, CAThe ideal candidate will understand social media platforms, marketing strategy, manage multiple deadlines, possess excellent written and verbal communication skills and will support and collaborate with key Marketing leaders and team members. Lead the social media efforts across all platforms supporting new product launches, seasonal campaigns, brand partnerships, and more for Boot Barn and Exclusive Brands women's content.
Social Media Intern Toho InternationalSocial Media InternLos Angeles, CaliforniaAs a Social Media Intern, you will assist the Social Media Marketer in developing and executing social media campaigns, while also getting to know the Godzilla and TOHO animation brands. This internship provides hands-on experience in multiple aspects of working in social media such as content creation, social media reporting, and influencer relations.
VP, Social Media PragerUVP, Social MediaLos Angeles, CA$170,000–$200,000 / yearFrom time to time where they are not, you agree that by presenting these ideas and concept, and in consideration of PragerU reviewing these ideas and concepts, you hereby grant to PragerU an irrevocable, worldwide, royalty-free and non-exclusive license to use, modify and exploit for any purpose any ideas and concepts and any expressions of those ideas and concepts. Own and drive the company's overall social media strategy across all platforms including YouTube, Instagram, Facebook, X (Twitter), LinkedIn, Spotify, TikTok, Rumble, and other emerging channels.
Social Media Coordinator SUNNY DISTRIBUTOR INC.Social Media CoordinatorCity of Industry, CAFull timeThis is a boots-on-the-ground role — you will be deep in the work daily, from building and managing a creator ecosystem to supporting social commerce campaigns across TikTok Shop and beyond. Responsibilities Execute high-volume creator and influencer outreach daily across DMs, email, and platform tools — persistence and follow-through are non-negotiable.
NewCreative Director, Social Media & AI Marketing | $75K-$150K + Bonus ChatGPT JobsCreative Director, Social Media & AI Marketing | $75K-$150K + BonusLos Angeles, CACreative Director, Social Media & AI MarketingLocation: Los Angeles, CA (On-site, Remote options available)Employment Type: Full-Time, On-SiteSalary: $75,000 - $150,000 per year + Performance Bonus PotentialMachine Learning & Artificial IntelligenceJob SummaryWe are seeking a highly creative, strategic, and execution‑focused leader to oversee social media, digital marketing, content creation, and AI‑powered CRM initiatives for a rapidly growing luxury healthcare organization. This high‑visibility role involves growing brand awareness, developing compelling content, improving patient engagement, and leveraging AI technologies to enhance digital marketing and customer experiences.
Sr. Social Media & Content Specialist, Beauty Category Transocean Resources Management IncSr. Social Media & Content Specialist, Beauty CategoryBrea, CA$71,000–$82,000 / yearThis role will be responsible for creating engaging content, managing social media channels, and editing and repurposing existing video content for paid advertising campaigns. 500 List," we are committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS and Android apps.
Social Media Manager CareerscapeSocial Media ManagerLos Angeles, CA$60,000–$85,000 / yearFull timeWe are open to early-career social marketers, content creators making the jump in-house, and agency social managers ready for a brand-side role. We are supporting our client on a search for a Social Media Manager who will own how the brand shows up across every social channel.
[Mid Level] Marketing Manager - Social Media Digital Brand Strategy (17517-1) JND[Mid Level] Marketing Manager - Social Media Digital Brand Strategy (17517-1)Los Angeles, CA$64–$68Samsung #Marketing #DigitalMarketing #SocialMedia #ContentStrategy #SEO #MidLevel #BrandStrategy #EmailMarketing #EntertainmentIndustry. * Manage and optimize multiple social profiles, actively engaging fans and growing vibrant online communities for maximum brand exposure and recall.
Social Media Coordinator BootBarn.comSocial Media CoordinatorIrvine, CAThe Social Media Coordinator is responsible for working closely with the Social Media and Marketing teams to provide administrative support for Boot Barn and exclusive brands. At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves "Partners."
Curriculum Development and Social Media Specialist CbCurriculum Development and Social Media SpecialistSouth El Monte, CaliforniaInspired by the groundbreaking work of Joyce Epstein, a renowned expert in family engagement, PEBSAF's comprehensive virtual parent workshops provide a wealth of resources and guidance on a wide range of topics, from effective communication strategies to homework support and navigating the school curriculum. Recognizing the profound impact of parental involvement in a child's educational journey, PEBSAF has made it its mission to bridge the gap between home and school, empowering parents with the knowledge and skills they need to actively support their children's learning.
Director of Digital Strategy - Social Media Identified Talent SolutionsDirector of Digital Strategy - Social MediaLos Angeles, Arizona$130,000–$160,000 / yearLead Bold Campaigns: Spearhead the creative vision and strategic execution for social media campaigns that span digital, print, and video channels, with a strong focus on platforms like Instagram, TikTok, Facebook, LinkedIn, and more. As a Director of Digital Strategy - Social Media, you’ll have the chance to shape and lead 360° Paid Social Media campaigns for global brands, making a tangible impact across a diverse client portfolio.
Social media content creator KitschSocial media content creatorLos Angeles, CaliforniaWe are committed to working in an environment that supports, inspires, and respects all individuals and recruits on merit-based processes regardless of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristics. Established in 2010, with a business plan no longer than a paragraph, Kitsch has grown from door-to-door sales to selling products in over 27 countries across 20,000 retail locations worldwide.
Social Media Manager Little Sleepies, LLCSocial Media ManagerLos Angeles, CAWhat we're excited to offer you: Ability to work cross functionally with a fast-growing team, with smile-sparking products that turn everyday moments into magical memories A supportive environment that fosters and encourages new ideas and innovation The opportunity to stock your drawers with Little Sleepies! Were rooted in innovation and driven by care, with our signature fabrics, Lunaluxe and Soluxe, custom-developed to support the way kids move, sleep, and grow - because comfort isnt just how it feels, its how its made.