Mill Valley, CA8 days ago
p>Own the organic social strategy across Instagram, TikTok, YouTube, X and emerging platforms-defining what EMJ stands for in each space and how the brand shows up with consistency and cultural relevance Grow Every Man Jacks digital share of voice with the goal of becoming the fastest growing brand in our competitive set-owning the metrics, tracking performance, and ensuring the teams strategy and output get us there Develop and maintain channel-specific content and voice guidelines grounded in our "For Men Who Put in the Work" brand platform, giving the team a shared language for what great EMJ social looks and sounds like Set and track channel-level goals-and translate social trends, consumer signals, and platform performance into insights that inform how EMJ shows up digitally and where the brand has room to lead. Work closely with Brand, Creative, and the Brand Strategist to produce content that is on-brand, visually strong, and directly supports company and product priorities Partner with Creator Marketing and PR to ensure organic social is a connected, integrated part of the full earned and owned marketing mix - surfacing new partnership opportunities, flagging cultural moments worth activating on, and ensuring creator briefs reflect social needs and cultural timing Collaborate with Paid Media and Performance Marketing to ensure organic and paid social work in concert Contribute to integrated campaign briefs so social strategy is built in from the start, not connected after the fact.