Education/Experience: • ï· Bachelor's degree in Marketing, Communications, Journalism, or related field required.• ï· 10+ years of progressive experience in social media, brand marketing, consumer PR, or content strategy, ideally within consumer-facing brands, sports, media, or entertainment.• ï· Demonstrated success in building organic social growth and cultural relevance, with a portfolio of specific moments, campaigns, or brand movements that earned reach rather than paid amplification.• ï· Direct experience managing community engagement at scale, including crisis response, brand voice development, and fan engagement.• ï· Experience developing and executing consumer PR and earned media campaigns that generate measurable press coverage and cultural attention. Build a community management framework that turns fans into advocates, amplifies organic conversations, and ensures the brand shows up with warmth, wit, and speed when the moment calls for it.• Manage responses to consumer comments, mentions, and DMs in a way that is consistent with brand values and builds long-term affinity.•