Modelling and Measurements by applying data engineering, feature engineering, statistical methods, ML modelling and AI techniques on structured, unstructured, diverse big data sources of machine acquire data to generate actionable insights and foresights for real life business problem solutions and product features development and enhancements. Makes use of Rapid Development Tools (Business Intelligence Tools, Graphics Libraries, Data modelling tools) to effectively communicate research findings using visual graphics, Data Models, machine learning model features, feature engineering / transformations to relevant stakeholders.