Develop and execute category strategies across the MarTech stack - enterprise marketing clouds, customer data platforms (CDPs), customer engagement and journey orchestration, marketing analytics and attribution, content and digital asset management, personalization, and generative AI marketing tools - that optimize costs, improve supplier performance, mitigate risk, and support enterprise business objectives. Lead end-to-end sourcing lifecycle activities for complex, high-risk, and strategic Marketing and Public Affairs supplier engagements, including marketing technology (MarTech), advertising technology (AdTech), digital media, creative services, communications, research, events, sponsorships, and related technology-enabled services.