The position oversees inbound and outbound student communication efforts, including call center operations, telemarketing campaigns, student inquiry management, and enrollment-related outreach activities designed to support recruitment, registration, financial aid completion, payment, and student persistence. Utilizes institutional systems and communication platforms including Footprints, Gecko Talk, Mongoose Messaging System, Banner/Workday, and other systems to document student interactions, track outreach activities, and monitor communication effectiveness.