Brief and partner with the teams that build and deliver the work — digital product (app, web portal and messaging capabilities), creative (copy and assets), marketing operations (audiences, platforms and deliverability) and analytics (measurement) to align priorities, shape capabilities and deliver lifecycle programs that maximize customer lifetime value. Lifecycle & CRM Expertise: Proven ownership of multi-channel lifecycle programs across email, SMS, push and in-app, including journey design, contact strategy and hands-on segmentation in customer data and automation platforms.