Strong working knowledge of audience strategy, digital engagement, email, social media, web, public relations, paid marketing, and campaign performance Experience using analytics, audience insights, and performance data to inform marketing decisions and improve results Experience with audience segmentation, CRM or marketing technology, and data-informed customer or constituent engagement strategies Exceptional strategic thinking, prioritization, planning, and organizational skills Excellent communication, collaboration, and relationship-building abilities Experience leading and developing teams and working effectively across multiple stakeholders and priorities Demonstrated sound judgment, decisiveness, curiosity, and the ability to bring clarity and structure to complex, fast-moving environments Experience in nonprofit, fundraising, higher education, healthcare, or another mission-driven organization preferred. Lead the strategy and planning of integrated marketing campaigns across Federation Personally lead Federations highest-priority and most complex marketing initiatives from strategy through implementation Define campaign objectives, audiences, channels, sequencing, engagement, and conversion strategies Develop audience strategies that connect people with relevant opportunities and move them toward deeper engagement with Federation Translate organizational priorities into focused, actionable marketing plans and ensure they are carried through effectively Guide integrated execution across email, website, social media, digital marketing, media relations, and other channels, stepping directly into priority initiatives where needed.