This includes designing, executing, and continuously optimizing inbound and outbound marketing strategies that create awareness and interest among prospective homeowners, owning the performance of all demand generation channels (digital, direct mail, referral, grassroots, and community-based programs) and delivering sufficient demand volume and quality to support the homeowner sales team in achieving their target new home signings per year. This includes owning the marketing strategies that create awareness, interest, and intent among the right guests for Del Mar's portfolio, overseeing paid advertising, SEO, email marketing, social media, and channel-level campaigns designed to drive traffic, generate booking demand, and support the occupancy and revenue targets owned by the guest team.