Serves as the system's chief media relations strategist and primary spokesperson for institutional, system-wide, and crisis communications, while establishing and managing the enterprise spokesperson hierarchy - identifying, designating, preparing, and coaching subject matter experts (SMEs), clinical chiefs, and executives to serve as spokespeople for their areas of expertise, and maintaining a roster of approved spokespeople by topic and service line. Tracks, analyzes, and reports media relations performance metrics to the Chief Marketing and Communications Officer and senior leadership on a regular cadence, including share of voice, media sentiment, coverage volume and quality, message pull-through, spokesperson placements, and reputation indicators, using data to refine strategies and demonstrate the ROI of media relations investments.