Strong command of marketing KPIs across channels , including CPL, CAC, ROAS, conversion rates, lead quality, funnel conversion, email deliverability, open rate, CTR, CTOR, website traffic, engagement, landing page performance, and website conversion rates. Demonstrate a strong understanding of the B2B marketing and sales funnel , including Leads, MQLs, SQLs, Opportunities, and Customers, with the ability to monitor conversion rates, identify funnel gaps, and understand how marketing activity impacts movement through each stage.