Elon University Campus, North Carolina30+ days ago
This position works in close partnership with the Director of Multimedia Marketing to co-develop campaign strategy, with the multimedia team leading creative production, paid media execution and channel optimization, while the Associate Director of Content Marketing is responsible for messaging strategy, copywriting, narrative cohesion and alignment between advertising and in-person experiences, including campus visits, admissions communications and enrollment events. The position reports to the Director of Admissions Marketing and Communications and is responsible for institutional messaging, content development and narrative alignment across admissions and advertising campaigns, publications, print materials, websites and digital and social media channels, with a focus on strengthening communications about academic value, student experience and outcomes to prospective students and families.