In addition to being an effective teacher, a mentor, and director of co-curricular student media experiences, the faculty member is expected to be actively involved in scholarly research and/or creative activity at a level leading to promotion and tenure at the University, to be active in professional organizations that help the department enhance its co-curricular student media experiences, and to participate in service activities in the department, the college, the university, and the profession that help advance the department's vision and mission, including contributing to curriculum assessment and accreditation. In addition, as student media adviser, the faculty member is expected to recruit and train student media staff members, promote and guide external student competition in student media, advocate for student press freedom, manage the budget, and develop innovative approaches to the challenges facing student media.