This role owns organized group business outside of Private Events - including schools, youth organizations, sports teams, social groups, associations, tour and travel groups, and corporate outings - and is responsible for packaging AREA15 attractions, entertainment venues, food and beverage, and ticket products into sellable group offerings. Prospect, cultivate, and close group business across key segments: schools, youth organizations, sports and performance teams, university/alumni groups, corporate and employee groups, local social clubs, tour operators, travel trade partners, and celebration groups.