Drive teams through the planning, conceptualization, production, and implementation of scientific omnichannel journeys leading to personalized and precise engagement across externally-facing medical channels, key data releases, congress events, publications, amplification of scientific journeys alongside field medical, digital platforms, and steer innovative launch of new medical channels to foster personalized or precision HCP engagement. They are accountable for creating a comprehensive omnichannel strategy for priority medicines and vaccines that seamlessly integrates digital platforms, audience journey development, channel mix selection, and precision and personalized digital dissemination of scientific content across all Pfizer therapeutic areas, including publications, field medical content, social media content, and other types of externally facing medical content through very specific channels.