Develop communication plan resulting in consistently delivered requirements - Deep proficiency in all integrated PHD partners (buying platforms, data, etc.); able to plan campaigns based on partner(s) technology capability/functionality - Developing planning objectives and strategies that are in line with the client’s marketing direction while continually seeking a consumer-centric view in all strategic thinking - Creating and maintaining solid client relationships at Strategist to Associate Director level on the client teams, including: strategy development, project management, report delivery, and client communication - Creating and maintaining productive internal team relationships that ensure clients’ needs are met in a timely and efficient manner - Identifying and selling ideas internally ranging from campaign optimization strategies to client management - Developing a deep understanding of a client’s campaign and digital marketing business needs to service them effectively and convey their needs to internal teams and external partners - Working closely with the Data Intelligence team to understand current campaign performance and data, mining for opportunities to deliver better performance for assigned clients - Documenting and communicating client and campaign milestones, deliverables and decision points, either with client teams or directly with clients - Broad understanding of the capabilities and limitations of the technologies we employ, including key DSPs(primarily DV360), SSPs, CM360, GA, YouTube, etc. - Account Management & Business Growth - Execute Client level alignment and integration inclusive of Investment brief - Achieve client sign-off on contract, timelines and deliverables - Ensure agency and clients provide P&O team all necessary requirements for best in class programmatic planning and activation.