Advanced knowledge of leading programmatic platforms, including DV360, The Trade Desk, and Yahoo DSP, as well as leading paid social platforms including Meta, TikTok, LinkedIn, Pinterest, Reddit, Snapchat, and X; audience activation through DSPs and CDPs; Google Campaign Manager (CM360); Prisma/MediaOcean; and third-party verification and measurement solutions. Lead media investment across Programmatic and Paid Social channels, including Display, Online Video, CTV, DOOH, Meta, TikTok, LinkedIn, Pinterest, Reddit, Snapchat, X, and emerging channels through expert use of demand-side platforms (DSPs) and platform-native buying tools, overseeing campaign activation, optimization, performance analysis, and reporting.