ResponsibilitiesPlanning* Define and evolve the last-mile go-to-market (GTM) framework across products, including structuring and prioritizing GTM programs to drive scalable, customer-relevant execution* Translate product and campaign priorities into customer-relevant execution plans for the Americas, aligning stakeholders on timelines, deliverables, and dependencies* Drive readiness and continuously improve GTM processes and playbooks, incorporating performance and customer insights to enhance execution effectivenessExecution* Drive last-mile execution of product launches, campaigns, and GTM programs across Digital Stores in the Americas, ensuring quality and alignment to plan* Execute regional GTM programs end-to-end, coordinating across internal stakeholders and external partners to deliver customer-relevant outcomes* Test, iterate, and scale new locally relevant customer ideas and pilots, identifying high-impact opportunities and operationalizing successful programsMeasure & Monitor* Track and analyze performance across launches and GTM programs, identifying key drivers and opportunities to optimize customer outcomes* Synthesize and communicate performance and customer insights to inform prioritization, program refinement, and future planning* Evaluate effectiveness of GTM programs and pilots, leveraging data and customer feedback to improve execution and inform scale decisionsEmbody our Culture & ValuesQualificationsRequired/minimum qualifications* Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 1+ year(s) experience in retail, ecommerce, data science, research, marketing or business-related roles* OR Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 2+ years experience in retail, ecommerce, data science, research, marketing or business-related roles* OR 3+ years experience in retail, ecommerce, data science, research, marketing or business-related roles OR equivalent experience. Additional or preferred qualifications* Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 3+ years experience in retail, ecommerce, data science, research, marketing or business-related roles* OR Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 4+ years experience in retail, ecommerce, data science, research, marketing or business-related roles* OR 5+ years experience in retail, ecommerce, data science, research, marketing or business-related roles* OR equivalent experience.* 3+ years experience in go to market (GTM), marketing strategy, business planning, or similar roles.* 3+ years experience in integrated, digital or product marketing management.* 2+ years project/vendor management experience.eCommerce IC3 - The typical base pay range for this role across the U.S. is USD $85,100 - $169,800 per year.